Chennai: TTK Good Home, a brand under TTK Healthcare’s Consumer Product Division, has announced the launch of its year-long, pan-India campaign, ‘Your Happy Nest.’ The initiative aims to clean one orphanage or old age home every week, starting from Diwali 2023 to Diwali 2024, making a significant impact on over 50 centers across the country.
The campaign, which kicked off in Tamil Nadu and Maharashtra, will expand to new states each month, bringing joy and cleanliness to orphanages and old age homes that often struggle to maintain hygienic living conditions. Each facility that participates in the campaign will receive a year-long supply of Good Home’s cleaning products, including brooms, scrubbers, glass cleaners, air fresheners, and more, alongside expert guidance on maintaining cleanliness.
The campaign launched in two locations: Parivartan Mahila Sanstha, a home for elderly women in Dombivli East, Maharashtra, and Udhavam Nanbargal, a children’s home in Alathur, Tamil Nadu. Over the course of the year, the Good Home team will visit different orphanages and old age homes, ensuring that every facility is transformed into a hygienic, pleasant, and fragrant space that feels just like home.
“We believe that every individual, especially those living in orphanages or old age homes, deserves to experience the joy of a clean and welcoming environment. This Diwali, we launched ‘Your Happy Nest’ to create such spaces. Our goal is to make these places more than just residences – we want them to be safe, comfortable, and happy homes,” said Saket Govind, Deputy General Manager, Marketing at TTK Good Home.
Following the successful launch in Maharashtra and Tamil Nadu, the campaign will expand to other states such as Karnataka, Telangana, and West Bengal, reaching new homes every month. By the end of the year, TTK Good Home aims to reach 50 different facilities across the country. The initiative not only highlights the importance of cleanliness in creating a positive living environment but also reinforces Good Home’s commitment to promoting hygiene and well-being at home.
With a current topline of Rs. 100 crores, TTK Good Home has set ambitious goals for the coming year, aiming to increase its topline by 20%. This campaign serves as part of the company’s broader mission to connect with communities and emphasize the emotional and physical benefits of a clean home.
The launch of the campaign has already garnered significant engagement on social media, with over 5 million views and more than 7,500 likes, reflecting the positive reception from the public.
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