At four episodes of 30 minutes each, ‘Jab We Matched’ on Amazon MiniTV marks Terribly Tiny Tales’ (TTT) foray beyond its signature short-form content (of 15 minutes or less). The show produced by TTT is available for viewing for free.
In a statement announcing the launch, the company’s Founder Anuj Gosalia noted that TTT would be developing several long-form shows this year.
Responding to queries from MediaNews4u.com, he said that long-form content will attract viewers looking for a more immersive experience.
Without putting a number on the estimated shares of short-form and long-form content from TTT in the near future, he explained, “At TTT, it will always be about high impact storytelling irrespective of the duration of the content. Whether with our signature short-form content, or a show like Jab We Matched which runs around 30 minutes per episode, the difference would be in audience preference. Long-form shows attract viewers who are looking for a more immersive viewing experience, who are willing to invest more time and attention. However the short-form content is more accessible and easier to consume and swiftly shared and discovered by the audience. Having said that, We are looking at some very interesting long form content ideas in the coming year.”
Feature films are in the works as well.
“With the triumph of the short form content like Butterfly Series (in its fourth season) and the newly released Jab We Matched series, which got tremendous audience engagement, the team is developing a few really intriguing film ideas. TTT anticipates coming up with fascinating film concepts, some of which the team is currently working on, in addition to the short form programming,” Gosalia added.
The platform, which started as a Facebook page a decade ago, claims a weekly reach number of over 25 million and a community of over 5 million. So how will the growth fuelled by long-form content be?
The Founder responded, “Focusing on creating long-form, high-quality material that appeals to the target audience has always been essential for TTT. The long-form show is available on our YouTube account as well as partner channels and OTTs. We look forward to expanding our watch time on YouTube this year.”