Thursday, June 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Turner International creates digital advertising unit T1 to connect brands with fans

by MN4U Bureau
March 16, 2018
in Advertising, Featured
Reading Time: 2 mins read
A A
Turner International creates digital advertising unit T1

Share Share ShareShare

Mumbai: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

Tags: Bleacher ReportBoomerangCartoon NetworkCNNconnect brands with fansCopa90creates digital advertising unit T1Digital advertisingELEAGUEEsporte InterativoGreat Big StoryTBSTNTTurner InternationalTurner’s digital properties spanning over 200 countries.

RECENT POSTS

The Marcom Avenue launches own production house ‘The Woah Films’
Featured

The Marcom Avenue launches own production house ‘The Woah Films’

May 31, 2023
0

The Marcom Avenue (TMA), an integrated marketing agency, announced the launch of its own production house, The Woah Films.  According...

Read more
Anshul Garg named Managing Partner and Head of Publicis Commerce India
Featured

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
0

Publicis Groupe India has announced the appointment of Anshul Garg as Managing Partner and Head, of Publicis Commerce India. In...

Read more
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance
Advertising

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023
0

mSix&Partners, the outcome-based agency of GroupM, has been roped in to manage the integrated media and social duties for ManipalCigna...

Read more
GroupM tops Comvergence’s 2023 Q1 new business rankings
Advertising

GroupM tops COMvergence’s 2023 Q1 new business rankings

May 31, 2023
0

GroupM secured nearly a third of total reviewed media spend in the first quarter of 2023, according to the latest...

Read more
Experience Commerce retains e-Commerce media mandate for Karcher India
Advertising

Experience Commerce retains e-Commerce media mandate for Karcher India

May 31, 2023
0

Experience Commerce, a digital marketing agency and part of the Cheil Group, has retained the annual e-commerce media mandate for...

Read more
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Exclusive

Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara

May 31, 2023
0

Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The...

Read more

LATEST NEWS

Anshul Garg named Managing Partner and Head of Publicis Commerce India

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

mSix&Partners wins integrated media mandate for ManipalCigna Health Insurance

May 31, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Anshul Garg named Managing Partner and Head of Publicis Commerce India
Featured

Anshul Garg named Managing Partner and Head of Publicis Commerce India

May 31, 2023
0

Publicis Groupe India has announced the appointment of Anshul Garg as Managing Partner and Head, of Publicis Commerce India. In...

Good Glamm Group appoints Samrat Sehgal as Chief Supply Chain Officer

Good Glamm Group appoints Samrat Sehgal as Chief Supply Chain Officer

May 30, 2023

MARKETING

PepsiCo elevates Tarun Phogat
Featured

PepsiCo elevates Tarun Phogat

May 30, 2023
0

Tarun Phogat announced on LinkedIn that he has been elevated to the position of Chief Marketing Officer, India & South...

Subscribe to Newsletters

ADVERTISING

GroupM tops Comvergence’s 2023 Q1 new business rankings
Advertising

GroupM tops COMvergence’s 2023 Q1 new business rankings

May 31, 2023
0

GroupM secured nearly a third of total reviewed media spend in the first quarter of 2023, according to the latest...

Experience Commerce retains e-Commerce media mandate for Karcher India

Experience Commerce retains e-Commerce media mandate for Karcher India

May 31, 2023
GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023

PRINT

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn
Featured

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
0

DB Corp, a print media company and home to flagship newspapers - Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra...

Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.