Mumbai : Tute Consult, an integrated communications agency has been assigned the strategic communications mandate for the revered luxury fine-dine concept – Trèsind, owned and promoted by Bhupender Nath’s Dubai Dubai based Passion Group. Tute Consult’s role will be handling all brand communication and PR strategy for Trèsind in India and via their partner office in Dubai.
Trèsind, a critically acclaimed, multi-award winning modernist Indian restaurant is one of the three brands under the Passion umbrella, with a fourth dining cum night-life concept gearing to make its debut in Dubai towards end of this year. With restaurants primarily situated in the Middle-East, launch of Trèsind in India in December this year, is part of the Group’s aggressive global expansion plans, to unravel over the next 2-3 years.
Speaking about the association, Komal Lath – Founder of Tute Consult said “Tute has vast experience of handling hospitality brands. We are ecstatic to have Trèsind on board and look forward to creating the amplifiers for it. It is an exciting opportunity to work with an internationally acclaimed brand like Passion Group. Our Dubai office has already begun work, handling strategic communications for all brands of Passion Group in respect to their Middle East operations, as well to ensure seamless messaging.”
Zamir Khan, group Vice President & Head of India Operations, Passion Group added, “We are excited to bring passionate young energy into the fold and create benchmarks in communication like we have with our food! Trèsind will redefine the way service and Indian food is viewed and we needed able partners who understand the brand well, to help create the right positioning. We are happy to join hands with Tute who bring not only their expertise in media communication but a deep understanding of the ecosystem at large.”