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Home Featured

TV viewership records 1 trillion viewing minutes: BARC & Nielsen Report

by Editorial
May 30, 2020
in Featured, Television
1 min read
TV viewership records 1 trillion viewing minutes: BARC & Nielsen Report
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The 9th edition of BARC and Nielsen’s report shows the difference in consumption patterns of consumers from the Pre-COVID period and during-COVID period.

TV recorded a total viewership of 1 Trillion viewing minutes in week 20, daily Average reach in millions saw a 7% increase from Week 20 vs Pre-COVID period followed by the weekly viewing minutes during the pre-Covid-19 period were 887 Bn and 1018 Bn minutes during Week 20. The total number of channels declined by 17% in week 20 versus week 13 and daily ATS grew by 7%.

Individuals watching television all 7 days in a week is 307mn in week 20, higher verusu 239mn in pre-covid versus 363mn in week 15, it has declined by 15% in week 20 Versus week 15.

HSM witnesses the highest growth with 49% followed by India with 43%, the decline in week 20 over pre-covid, we get to see that South witnesses the highest decline with 5%.

In week 20, non-primetime continues to operate higher than pre covid levels of 47%, while prime time viewership witnessed a fall of 13%.

Tags: BARC & Nielsen reportCovid-19TV consumption during Pre-COVID periodTV consumption during-COVID periodTV viewership

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