Chennai-based Twenty One Productions, an arm of Twenty One Advertising has produced thought-provoking videos promoting responsible voting. The videos are widely distributed across various platforms including cinema theatres, public screening channels etc as a part of the Lok Sabha Elections 2024 Awareness campaign.
The videos were conceptualised and written by Bharath Kishore, Proprietor of Twenty One Advertising and Directed by Bharath Kishore and Raj Eshwar. Prominent actors like Badava Gopi and Rahul Thatha have played pivotal roles in the videos.
The concept revolves around a kirana shop, where Actor, Badava Gopi, referred to as “Annachi” (Brother) here, plays the central character of a shrewd and street-smart shopkeeper who weaves the essence of responsible voting in a subtle yet thoughtful manner to his customers of various demographics.
Thereby, the awareness ads aim to inspire audiences to become active responsible participants in the electoral process with the underlying message “the power of change is in your hands”.
Bharath Kishore said, “The videos will definitely generate a positive impact among the general public. Every individual should understand the importance of responsible voting with the underlying belief that every vote counts in shaping our country.
As the Election Commission of India distributes the videos to various media channels, we are happy to play a part in this awareness campaign which will benefit the audiences to make an informed voting choice.”
