• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, May 27, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Twitter backs efforts to quell rise in domestic violence with the launch of dedicated search prompt

by Editorial
June 17, 2020
in Featured, Marketing
3 min read
#IndiaFightsCorona on Twitter: Tweets around seeking or providing medical help increase by 1958%
Share Share ShareShare

New Delhi: Twitter is committed to serving the public conversation and ensuring people can find information from authoritative sources on various subjects. To this end, the service today launched a dedicated search prompt to serve information and updates from authoritative sources around ‘Domestic violence’.

Every time someone searches for certain keywords associated with the issue of domestic violence, a prompt will direct them to the relevant information and sources of help available on Twitter. This is an expansion of Twitter’s #ThereIsHelpprompt, which was specifically put in place for the public to find clear, credible information on critical issues.

Twitter has partnered with the Ministry of Women and Child Development and National Commission for Women in India to expand its efforts towards communities. The search prompt will be available on iOS, Android, and on mobile.twitter.com in India, in both English and Hindi languages.

The feature will be reviewed at regular intervals by the Twitter team to ensure that all related keywords generate the proactive search prompt. Some of the search keywords include:

English :#crimeagainstwomen, #domesticviolence, #dowry, #dowrydeath, #genderviolence, #genderbasedviolence, #lockdownviolence, #maritalrape, #POSH

As observed globally and in India, the COVID-19 lockdown period has resulted in a staggering increase in domestic violence cases. According to a recent report by UN Women, 243 million women and girls aged 15-49 globally have been subjected to sexual and/or physical violence perpetrated by an intimate partner in the past 12 months. Further, the National Commission for Women (NCW), which receives complaints of domestic violence from across India, has recorded more than twofold rise in gender-based violence in the national Coronavirus lockdown period. This can be attributed to domestic violence manifesting as a form of release by abusive partners who are presently bound at home.

Melissa Alvarado

“Violence against women and girls across the Asia Pacific is pervasive but at the same time widely under-reported. Globally, one in three women experiences violence at least once in their lifetime.  In fact, in many countries in our region, the number is even greater, with as many as 2 out of 3 women in some countries reporting experiences of violence,” says Melissa Alvarado, UN Women Asia Pacific Regional Manager on Ending Violence against Women. “Less than four in 10 women experiencing such violence actually report these crimes or seek the help of any sort. As lockdowns and stay-at-home orders are getting prolonged by countries around the world to contain the spread of COVID-19, women with violent partners increasingly find themselves isolated from the people and resources that can help them.”

Rekha Sharma

Rekha Sharma, Chairperson, National Commission for Women, “While the COVID-19 pandemic and subsequent lockdown have impacted everyone, there have been adverse effects on women and girls who may be victims of intimate partner violence. With social distancing norms in place, several women are unable to contact their regular support systems. This initiative by Twitter will provide big support to the survivors, who would otherwise be easily isolated without access to relevant information and help.”

Mahima Kaul

Sharing her thoughts on this initiative, Mahima Kaul , Director, Public Policy, India, and South Asia, Twitter, said, “New data shows that since the outbreak of COVID-19, violence against women and girls has intensified in India and across the globe. We are aware that much suffering domestic violence is isolated at home with abusers, without friends or bystanders around them who can step in to help. We recognize collaboration with the public, government and NGOs is key to combating the complex issue of domestic violence. Accessing reliable information through this search prompt could be a survivor’s first step towards seeking help against abuse and violence.”

How to search and find credible information around domestic violence on Twitter

On app

  • Click on Explore tab
  • Type and enter your domestic violence-related keyword or query into the Search option on the top
  • A prompt on ‘ThereIsHelp’ will appear – click on it to access credible information and facts on the issue

On desktop

  • Go to Home
  • Type and enter your domestic violence-related keyword or query into the Search option on the top Right
  • A prompt on ‘ThereIsHelp will appear – click on it to access credible information and facts on the issue

Twitter’s support and outreach to the #EachOneReachOne initiative were driven by four key pillars bringing together multiple not for profits speaking on key issues on COVID-19. Reflecting on the power of the service, Twitter supported another pillar, focusing on domestic violence in the present times driven by Breakthrough India.

Tags: #crimeagainstwomen#domesticviolence#dowry#dowrydeath#EachOneReachOne initiative#genderbasedviolence#genderviolence#lockdownviolence#maritalrape#POSHBreakthrough IndiaMahima Kaul TwitterMelissa Alvarado UN Women Asia PacificMinistry of Women and Child DevelopmentNational Commission for WomenRekha Sharma National Commission for WomenTwitterTwitter partnered with MinistryWCDTwitter’s #ThereIsHelpprompt

Related Posts

Kotex relaunches in India with its new campaign for Period Panties
Brand Stories

Kotex relaunches in India with its new campaign for Period Panties

by Editorial
May 26, 2022
0

Kotex, a female hygiene brand is now relaunching in India, with Kotex Overnight Period Panties, a product that provides period...

Read more
Zero Gravity Communications crafts OOH campaign for Vadilal Enterprises
Marketing

Symphony unveils a special range of Disney and Marvel themed air coolers

by Editorial
May 26, 2022
0

Symphony, an Indian air cooler brand, has launched the Disney and Marvel-themed air coolers featuring Disney’s beloved characters Frozen’s Elsa...

Read more
We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

We will be adding many more regional channels in the near future: Anindya Khare, Zee Media Corporation

May 24, 2022
TAM Sports New Logo

Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

May 24, 2022
Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

May 23, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

May 21, 2022
Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022

Subscribe to Newsletters

Trending

Omnicom’s Annalect India elevates executive leadership team; Vishal Srivastava named CEO
Advertising

Omnicom’s Annalect India elevates executive leadership team; Vishal Srivastava named CEO

by Editorial
May 26, 2022
0

Annalect India has announced the elevation of their Executive Leadership team in India. Effective immediately, Vishal Srivastava, former President, Annalect...

Jack Dorsey hangs up his boot after 16 years stint with Twitter, passes the baton to design talent Parag Agrawal

Former Twitter CEO Jack Dorsey steps down from board of directors

May 26, 2022
E + R = O : Effect + Response = Outcome. And the outcome, Cardiac Arrest?

Life isn’t a race, so take it slower, hear the music before your song is over

May 14, 2021
‘Start with an idea or go home’: Piyush Pandey

‘Start with an idea or go home’: Piyush Pandey

May 25, 2022
Instagram’s new test allows people to add music to their feed posts

Instagram launches a new property of exclusive ‘One Minute Music’ tracks for Reels

May 26, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.