Mumbai: Tyaani Jewellery by Karan Johar has launched its new campaign ‘Forces of Tyaani’, featuring celebrated digital creator, actor, and cultural icon Kusha Kapila as its latest face. The collaboration reflects the brand’s bold, modern vision—one that positions jewellery not just as an accessory, but as a powerful tool of individuality, authenticity, and self-expression.
By bringing Kusha Kapila on board, Tyaani Jewellery is connecting more closely with younger audiences while continuing to celebrate versatile adornment that resonates across generations. Known for her wit, candour, and charm, Kusha perfectly embodies the brand’s ethos of playful elegance and unapologetic confidence.
In the film, Kusha revisits her roots in performance and theatre, reminding audiences that while life, people, and even algorithms may change, the power of showing up authentically never fades. Styled in Tyaani’s signature creations—including long necklaces, chokers, bangles, rings, and earrings—crafted in 18kt yellow gold with uncut and cut diamonds, carved emeralds, cabochon emeralds, and freshwater pearls, she showcases the brand’s unique blend of tradition and contemporary artistry.
Karan Johar, Founder, Tyaani Jewellery, said, “Jewellery is about energy, personality, and spirit. It should reflect who you are, not who the world wants you to be. With Kusha, we are celebrating that authenticity. She brings her full self, witty, bold, real, and makes jewellery an effortless part of her story. That’s exactly what Tyaani stands for: self-expression with sparkle.”
With this campaign, Tyaani Jewellery underscores its role as a trendsetter in fine jewellery, reframing adornment as a statement of personal identity—bold, aspirational, and deeply individual.
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