Mumbai: ULLU has officially announced the launch of UlluCoin, a utility token aimed at enhancing blockchain-powered engagement across its expansive digital ecosystem. This marks a strategic move by the platform into the Web3 space and signifies a significant leap in digital entertainment innovation.
With over 42 million active users and 109 million app downloads, ULLU has established itself as a bold, content-forward platform since its inception in 2018. Now, it aims to merge its strong community base with blockchain adoption through the rollout of UlluCoin, which has a maximum supply of 100 billion tokens and will power a suite of immersive experiences and features for users, creators, and fans alike.
Avinash Duggar, CEO of ULLU, shared, “This is a big moment for India and for ULLU. We’ve always strived to stay ahead of the curve, empowering users, unlocking new value for creators, and building a smarter entertainment economy.”
He further added, “UlluCoin is more than just a token; it’s a full-stack utility ecosystem built on one of the most active OTT platforms in the region. With over 109 million downloads and 42 million active subscribers, ULLU offers native distribution, unmatched engagement, and a powerful use case for real-world blockchain adoption.”
The launch is backed by Cypher Capital Markets, a Dubai-based venture capital firm known for its strong portfolio in Web3 and crypto projects.
Harsh Agarwal, Investment Director, Cypher Capital, commented, “At Cypher Capital, we look for projects that combine massive user scale with real-world utility, and UlluCoin fits that vision perfectly. We’re excited to back and help UlluCoin scale globally.”
Chainsense Ltd has been brought on board as the official Web3 partner, providing strategic infrastructure support, tokenomics guidance, and aiding global scale-up.
Ganesh Lore of Chainsense Ltd. noted, “Web3 is our gateway to scaling businesses globally, and ULLU is the perfect example. Chainsense Ltd has joined as UlluCoin’s official Web3 partner, leading blockchain infrastructure, tokenomics, and global expansion.”
UlluCoin’s use cases include unlocking premium content, enabling in-app redemptions, fan engagement rewards, creator monetization tools, and exclusive token-gated marketplaces. With a strong roadmap ahead—featuring live events, quests, and further community integrations—UlluCoin aims to become one of the most utility-driven tokens in the consumer blockchain ecosystem.
To prevent scams, UlluCoin will only be available through the ULLU App and official website, ullucoin.io. The team is currently finalizing exchange listings and will announce details about the public sale and launch timeline in the coming weeks.
