Mumbai: Global apparel retailer UNIQLO has launched its Spring/Summer campaign, ‘Life in Linen,’ featuring Bollywood stars Kareena Kapoor Khan and Sidharth Malhotra. As brand endorsers, they bring to life the effortless elegance and versatility of UNIQLO’s Premium Linen Collection, making it the perfect choice for the Indian summer.
The campaign highlights linen’s breathable, lightweight, and stylish appeal, seamlessly fitting into everyday life. Through two visually captivating films, Kareena and Sidharth showcase how linen adapts to different moments—whether it’s a relaxed morning, an outdoor stroll, or a casual gathering with friends.
Kareena is seen in a UNIQLO Premium Linen Shirt, embodying effortless grace as she moves through different settings—basking in morning sunlight, exploring a flower shop, or enjoying a picnic. Her film captures the light and airy texture of linen, making it an essential summer staple.
“Linen is a staple in my wardrobe, especially during the hot Indian summer. I love how it keeps me cool and comfortable and is perfect for Mumbai’s weather. UNIQLO’s Premium Linen Shirts are versatile and perfect for my everyday routine,” says Kareena Kapoor Khan.
Sidharth Malhotra’s Life in Linen
Sidharth’s film reflects his dynamic yet relaxed lifestyle, capturing how linen provides both comfort and sophistication. From welcoming the morning light, taking a jog with his dog, to hanging out with friends, the film showcases linen as the go-to fabric for summer.
“Summers call for fabrics that are breathable, comfortable, and stylish, and linen never lets me down. The UNIQLO Premium Linen Collection keeps me both comfortable and looking effortlessly sharp, making it perfect for any occasion,” shares Sidharth Malhotra.
The campaign underscores UNIQLO’s commitment to quality, comfort, and timeless fashion.
Nidhi Rastogi, Marketing Director at UNIQLO India, adds, “Summers and linen are the perfect match. With the ‘Life in Linen’ campaign, we aspire to highlight the quality and breathability of our linen collection—an essential for the season, no matter the occasion. Made with 100% European premium linen, this product is a great reflection of UNIQLO’s LifeWear promise of quality and timeless appeal. Featuring Kareena Kapoor Khan and Sidharth Malhotra, the campaign beautifully captures our LifeWear philosophy—timeless, quality apparel for every moment.”
The collection includes Premium Linen Shirts, Linen Cotton Tapered Pants, Linen Blend Easy Pants for women, and Linen Blend Shorts, Relaxed Pants for men, offering the perfect balance of style and comfort.
The 30-second campaign films will be showcased across digital platforms, print, outdoor advertising, and in-store displays.
