Mumbai: V.I.P Industries leaders in the luggage industry announced a unique multi-media campaign with Radio as a lead medium– “VIP RJ of Radio Station”. The contest is an intra station and intercity competition amongst popular RJ’s Mumbai, Delhi, Bangalore and Kolkata.
This first ever RJ competition will have RJs participate various radio channels like Radio City, Big FM, Fever 104, Radio Nasha, & Radio One. RJ’s like Archana Radio City, Ruchi Fever, Shelee Radio One, Rani Big FM, Akriti Radio Nasha and popular RJ’s the other participating channels of each city will post their stylish selfies with VIP luggage on their social media handles.
For the first time ever listeners will get a close view of their favorite RJ’s, finally put a face behind the voice they listen to on airevery day. Each network’s RJ’s would further invite their listeners to visit VIPBAGS FB page to like and share their posts/selfies on VIP’s FB page with #50YearsofVIP in the comments section by completing the remaining 50% of the VIP jingle ‘Kal Bhi Aaj Bhi Kal Bhi’ and make their favorite city RJ win. The winning listener will be selected by lucky draw and will win gift vouchers worth Rs10,000 VIP.
Commenting on the contest Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries says, “Through this radio contest we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP. We are confident that this one of a kind contest will retain the customers’ attention.”
The RJ each network with maximum likes, comments and social media share across cities will be announced the winner. The winner RJ will be gratified courtesy VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’
Also, the winning RJ can select a listener their list through lucky draw who will be gratified courtesy VIP bags.