Mumbai: Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, celebrating the journeys of fans travelling to witness the world’s biggest sporting spectacle while highlighting the role of mechanics in keeping those journeys moving.
Titled The Original Engine Oil. For the Driven., the campaign underscores the emotional and physical commitment of football fans who travel across cities and countries to support their teams. It also brings into focus the brand’s legacy of over 160 years in powering mobility, positioning Valvoline as an enabler of every mile travelled—whether it’s a long road trip or a short drive to watch a match with friends.
At the heart of the campaign is Valvoline’s first-ever FIFA World Cup-themed ad film, which traces the parallel journeys of fans and the brand’s evolution over time. Produced in Chile by We Are Laugh, the campaign combines storytelling with brand heritage, capturing moments of anticipation, preparation, and connection that define the fan experience.
“Being The Original Engine Oil means we have always been a part of the fan’s journey. The FIFA World Cup™ is the perfect platform to celebrate this as fans all over the world travel in cars, buses, trucks and motorcycles to watch their country play,” said Michael Kirtman, Chief Brand Officer, Valvoline Global. “This ad campaign celebrates the fans who go the distance for the game, and the skilled hands that trust Valvoline to keep every fan moving. We’re proud that our products and campaign can champion the people who make the journey, as well as those who help make it possible.”
The campaign has begun its rollout in India and will expand globally in May across key markets including the United States, China, Australia, Canada, Thailand, and Saudi Arabia. It will be amplified through a multi-channel media mix spanning television, digital out-of-home, radio, social platforms, and experiential activations.
