Mumbai: Versuni India has launched an exciting new consumer campaign in partnership with Kaun Banega Crorepati (KBC), offering Philips customers an exclusive opportunity to be part of India’s most celebrated quiz show. As part of this collaboration, consumers who purchase Philips products now have the chance to compete in the Fastest Finger First round, with one lucky winner securing a spot on the iconic Hot Seat.
This partnership commemorates the 25th anniversary of Kaun Banega Crorepati, reinforcing Versuni’s commitment to delivering engaging and memorable experiences beyond just high-quality home appliances. By integrating with KBC, a show synonymous with knowledge and aspiration, Philips is creating an extraordinary opportunity for its consumers to participate in a cultural phenomenon.
Customers who purchase a Philips product worth ₹1,500 or more—either online or offline—are eligible to participate in the contest. Offline shoppers can also win exciting, assured gifts through the Spin & Win feature. After successful registration, participants can opt into the KBC contest and, upon invoice verification, receive a unique code to enter on SonyLIV. Kaun Banega Crorepati’s official selection process will then shortlist 10 lucky consumers for the Fastest Finger First round—bringing them one step closer to the Hot Seat.
Commenting on the initiative, Pooja Baid, Chief Marketing Officer at Versuni India Home Solutions Ltd., said, “At Versuni, we strive to go beyond just delivering quality products—we aim to create meaningful experiences for our consumers. Our partnership with KBC aligns perfectly with this vision, offering customers an exciting opportunity to be part of a show that celebrates knowledge and ambition. This collaboration allows us to take engagement to the next level by integrating our products into a platform that inspires and excites millions of Indians. We are thrilled to bring this initiative to life and look forward to an enthusiastic response from our consumers.”
The campaign, which launched in late January, will run until the end of March, with the contest entry period open until 20th February 2024—making this the only organic way for consumers to participate in KBC post-launch.
As part of the offline Spin & Win contest, participants stand a chance to win seven assured prizes, including:
Smartphone
Laptop
Air Fryer
Garment Steamer
Cookware Set
Mixer Grinder
Additional 1-Year Warranty
