Mumbai: Verve Media, an integrated digital marketing agency, has secured the video strategy and content creation mandate for Shriram General Insurance (SGI), one of India’s leading general insurance companies.
Under the mandate, Verve Media will spearhead Shriram General Insurance’s Instagram video strategy and content creation initiatives, focusing on enhancing brand awareness and strengthening consumer engagement through platform-first storytelling. The partnership will involve the development of a comprehensive video content roadmap aimed at simplifying insurance-related conversations and fostering meaningful connections with digital audiences.
Shriram General Insurance has built a strong presence in the Indian insurance sector through its extensive portfolio of general insurance products and services, catering to individuals, businesses, and communities across the country. The company continues to focus on making insurance more accessible and relevant for modern consumers through customer-centric solutions and innovation.
As part of the engagement, Verve Media will leverage strategic storytelling, trend-led content formats, and audience insights to create compelling video content tailored for social media platforms. The initiative is designed to enhance brand recall, increase awareness, and strengthen SGI’s digital presence among both existing and prospective customers.
Commenting on the partnership, Mayur Gole, Co-Founder, Verve Media, said, “Insurance is a category where trust, awareness, and relevance play a critical role in consumer decision-making. Our focus will be on creating content that is engaging, easy to understand, and aligned with how audiences consume information today. We look forward to helping Shriram General Insurance build stronger connections with its audience through strategic video-led storytelling.”
Sharing her views on the collaboration, Hunar Gujral, AGM, General Management at SGI said “Today’s consumers are discovering, learning, and engaging with brands on social media more than ever before. Through this partnership with Verve Media, we aim to create content that is insightful, relatable, and easy to engage with, helping audiences better understand insurance while building stronger connections with the Shriram General Insurance brand. Our focus is on delivering meaningful, platform-first content that resonates with consumers across every stage of their insurance journey.”
The new mandate further strengthens Verve Media’s growing portfolio of clients across sectors. The agency currently works with prominent brands including Peak XV, Snitch, Sunteck Realty, Shell, Wipro, Rummy Circle, Infosys, Uber, Rentomojo, Property Pistol, Pragati Group, TEDx, UNDP, and NABARD, among others.
The partnership reflects the increasing importance of video-first digital communication strategies as brands seek to engage consumers through relevant, informative, and easily consumable content across social media platforms.
