Viacom18 Consumer Products has announced the launch of an all-new range of ‘Back to School’ products this season for kids.
From PAW Patrol and Peppa Pig to Motu Patlu, Dora the Explorer and Masha and the Bear the new collection features the shows and characters on stainless steel and plastic-based water bottles, pencil boxes, and school bags.
The ‘Back to School’ range by Viacom18 Consumer Products features kids’ ideal buddies – the eclectic mix of their favourite toons – on a diverse and attractive new range in bright colours and appealing designs. Priced between Rs. 50 to Rs. 1999, the products will be available at kids’ favourite stores such as Hamleys, Reliance Retail, Landmark, and Toys R Us across 1000+ retail stores and e-commerce brands like Amazon, Flipkart, FirstCry and more.
Speaking on the product launch for the upcoming season, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “With each edition of the Back to School campaign, we at Viacom18 Consumer Products aim to bring a diverse and exciting range of products across categories. The new line will bring kids closer to their favourite on-screen toons, giving them a chance to express their fandom every day.”
The launch of the new range of Viacom18 Consumer Products will be supported by robust on-air promotions, on-ground activations across metro cities, retail store activations, and social media. The Viacom18 Consumer Products ‘Back to School’ range of products will be available for consumers across key retail stores and e-commerce websites across India.
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