Chennai: eBay India has joined forces with Viacom18 Motion Pictures offering, ‘Budhia Singh – Born To Run’. The association celebrates the spirit of passion through the music video which is also the title track of the movie that calls out audiences to “Be the Biranchi to a Budhia.”
The title track of the video tells the story of eBay fueling kids’ passion for running the way Budhia Singh’s coach – Biranchi did for him. The song is sung by the new sensation on the block Siddharth Mahadevan and directed by Hitesh Sonik. It signifies the core theme of the movie of a little child’s unrelenting dream to fulfill his passion for running. The music video will be promoted across all online platforms of Viacom18 channels – Colors TV, MTV, Comedy Central, Nickelodeon, amongst others.
As part of this campaign, eBay India has also created a microsite where consumers can buy shoes at 50% discount. The offer will see eBay India gifting a pair of shoe to an underprivileged kid of Magic Bus for every purchase made on the website.
eBay India offers a wide variety, selection and deals for consumers which manifests best with things they love that inspire them and fuel their passion.
Commenting on the association, Shivani Suri, Director Marketing, eBay India, said, “The association with the movie ‘Budhia Singh – Born To Run’ is an ideal platform to further build on our theme of passion and encourage consumers to pursue their dreams whether big or small. Through this initiative, we also want to give an opportunity to the not so privileged kids to pursue their passion in sports.”
Also present on the occasion was Mr. Rudrarup Dutta, Senior Vice President – Marketing, Viacom18 Motion Pictures, said “We are delighted to have found a likeminded partner in eBay who believes in the power of cinema as a source of inspiration and an agent of social change apart from entertainment. Budhia Singh- Born to Run is a powerful film and we believe that this true story will inspire many a ‘Biranchi’ and encourage young people across the nation to chase their dreams.”
‘Budhia Singh – Born To Run’, a Viacom18 Motion Pictures, is a biographical sports film that stars Manoj Bajpayee as the coach to young wonder kid Budhia Singh. The movie has already won accolades and has even bagged the prestigious National Film Award for Best Children’s Film in 2016.
This heart-warming and inspirational tale tells us the story of Budhia who comes from a challenged background and finds support from his coach Biranchi. The young boy Budhiafights against all odds to run 48 Marathons including a 65 km from Puri to Bhubaneshwar, all by the age of 5.