Beardo, the men’s grooming and lifestyle brand, has announced the launch of its latest fragrance, “Tsunami”. This aqua fragrance marks the brand’s first foray into this scent category. In an effort to promote the new product, the company has released a new ad-film entitled “Embrace the Tsunami Within” featuring Bollywood actor Vicky Kaushal.
In the ad-film, Vicky Kaushal is seen in a double role as he encourages men to recognise and harness the power within themselves. The campaign showcases Vicky winning over his timid personality to unleash his inner masculinity after using the scent. The film highlights how Vicky’s character embodies the Tsunami’s strength and tenacity.
Watch the film here.
Talking about the campaign, Vicky Kaushal, said, “When I think of Tsunami, the first thing that comes to mind is that it is mighty. My roles in the campaign embody the strength and larger-than-life aspects that define this aquatic scent. You see, most aqua perfumes allude a calm and cool persona, but Tsunami is different. It’s a powerful and bold fragrance that evokes the sensation of a massive body of water, one that can cause both awe and fear. And that’s exactly what my role in the film portrays too – it’s intense, energetic and matches the fragrance perfectly.”
“When we conceptualized Tsunami, we wanted to create a fragrance that embodied the strength, persistence, and wildness of the storm. We wanted our customers to experience the power of the Tsunami and the sense of danger that comes with it. Our goal was to remind every man that the storm lies within him, and when harnessed in the right way, it can lead to wonders,” said, Sujot Malhotra, CEO, Beardo.
“Working with Vicky Kaushal has been an absolute pleasure. His versatile acting skills and dynamic personality perfectly complement the fragrance’s notes, making him an ideal fit for this campaign. With his double role, Vicky portrays the storm and its power like never before, and we are thrilled to have him on board,” he added.
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