New Delhi: Vigor Media Worldwide has bagged digital and media buying mandate for Anondita Healthcare, the India’s leading manufacturer of condoms and surgical gloves. The mandate includes digital, PR as well as advertising and media buying for Anondita Healthcare. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Anondita Healthcare and strengthen its unrivalled leadership positioning in the industry.
Vigor Media Worldwide won digital and media buying mandate for Anondita Healthcare after a multi-agency pitch followed by a competitive bidding process. The mandate for Anondita Healthcare will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of Anondita Healthcare among targeted segments.
Anondita Healthcare is the only World Health Organisation (WHO)-certified manufacturer of condoms and surgical gloves in North India, which contributes to over 70% share of Central Government and state government supplied subsidised condoms distribution. Apart from rolling out a series of their own incredible brands, Anondita Healthcare has also emerged as India’s prominent third party manufacturer for other branded players like Barkat, Tamanna, Force, EkLamha as well as the most popular Nirodh.
Anupam Ghosh, Director, Anondita Healthcare Limited said, “We were looking for a competent team to partner with us in our efforts towards establishing a focused media, communication and advertising strategy to support our growth and expansion plans. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us drive our efforts towards building a strong relationship with all our stakeholders.”
Commenting on winning the prestigious account, Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are truly excited to have won digital and media buying mandate for Anondita Healthcare which has successfully captured a sizeable market share in India and overseas. We are committed to deliver them well-planned PR as well as advertising and media buying strategies equipped with our cutting-edge expertise in communication and advertising campaign management.”