Thursday, March 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Viu and Keshet International sign a two show deal for Indian audience

by MN4U Bureau
May 20, 2019
in Featured, OTT
Reading Time: 2 mins read
A A
Viu and Keshet International sign a two show deal for Indian audience
Share Share ShareShare

Mumbai: Viu, a leading OTT video service by PCCW, announces its alliance with Keshet International, the global production and distribution arm of Israeli media company, Keshet Media Group, for a two-show deal.

The partnership brings adaption rights to Viu for two of KI’s acclaimed scripted formats, the romantic comedies ‘The Beauty and The Baker’ and ‘The Stylist’, both of which originally premiered on Keshet 12 in Israel.  ‘The Beauty and the Baker’ will be adapted locally by the prominent Annapurna Studios for Viu, while the show-runner for ‘The Stylist’ will be Bollywood biggie Goldie Behl with Rose Audio Visuals helming the production.

“Our aim has always been to encourage and showcase original and premium content, and Keshet International shares our vision of creating great quality entertainment with local flavor for the audience. This partnership with Keshet International gives us the liberty to bring two highest viewed, prime time shows in Israel to the Indian market. Along with bringing more entertainment for our audience, we are adding to the repertoire of offerings delivering unique concepts for the region,” says Vishal Maheshwari, Country Head – Viu India

Gary Pudney, KI’s General Manager of Asia adds, “We are excited to be partnering with Viu for the very first time and bringing these two entertaining and engaging romcoms to Indian audiences.  The international success of our shows, including Prisoners of War, Traffic Light, False Flag and The Baker and The Beauty, demonstrate how well Israeli storytelling travels and captivates audiences around the world.”

The alliance stands true to Viu’s core ethos of bringing high-quality content to audiences across demographics. These shows cater to our core target audience, hence they are being adapted. In the past, the digital platform has partnered with mammoth production houses like HBO Asia, Lone Ranger Productions, Phantom Films, India, South African Broadcasting Corporation to name a few.  This time around Viu will be seen adapting the romantic comedy ‘The Beauty and the Baker’ in Telegu, while ‘The Stylist’ will be adapted in Hindi.

‘The Beauty and the Baker’ follows the impossible love story between a simple baker and an international superstar. Following a chance encounter, can their ardour survive her jet-setting lifestyle, her overbearing agent, their different socio-economic backgrounds, both their exes and the media.  The original Hebrew series, created by Assi Azar, had the highest rated first season debut of a scripted series in Israel.

In ‘The Stylist’, a small-town girl with big ambitions, and an equally big attitude, gets her first break in fashion, only to discover that her dreams come with a price to pay – in love, in her career and in her values.  Based on an original Israeli created by Dana Eden, Michal Moncaz, Tamar Marom, Avner Bernheimer for Keshet 12, this romantic comedy-drama set in the glamorous world of style and celebrities is a story that is bound to resonate with audiences in the Hindi speaking belt of the country.

Tags: Keshet InternationalViu

RECENT POSTS

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Read more
The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Read more
Himalaya spotlights the impact of unaddressed stress
Campaigns

Himalaya spotlights harmful impact of unaddressed stress

by MN4U Bureau
March 29, 2023
0

In the wake of rising stress levels, Himalaya Wellness Company has launched the campaign “Ab Stress Nahi, De-stress Kijiye” to...

Read more
Sunfeast Supermilk partners with CSK for 'Strongaa Whistle Podu' campaign
Campaigns

Sunfeast Supermilk partners with CSK for ‘Strongaa Whistle Podu’ campaign

by MN4U Bureau
March 29, 2023
0

Sunfeast Supermilk, from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK), for IPL 2023....

Read more
People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

Read more
Ananda Vikatan Cinema Awards returns after two years
Events

Ananda Vikatan Cinema Awards returns after two years

by MN4U Bureau
March 29, 2023
0

Ananda Vikatan Cinema Awards, which recognises Actors and Technicians of the Tamil Film Fraternity is back with its 15th edition...

Read more

LATEST NEWS

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

March 29, 2023
Himalaya spotlights the impact of unaddressed stress

Himalaya spotlights harmful impact of unaddressed stress

March 29, 2023

ANALYSIS

People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

PEOPLE

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Samir Srivastav joins Look Salon India as CEO

Samir Srivastav joins Looks Salon India as CEO

March 29, 2023

MARKETING

Hardik Pandya appointed brand face for Havmor Ice Cream
Featured

Hardik Pandya appointed brand face for Havmor Ice Cream

by MN4U Bureau
March 29, 2023
0

Havmor Ice Cream has announced its official partnership with Gujarat Titans as official Ice Cream Partner and roped in cricketer Hardik...

Subscribe to Newsletters

ADVERTISING

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

March 29, 2023
Blackcoffee.media named AOR for Sexy Beast

Blackcoffee.media named AOR for Sexy Beast

March 29, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist