Mumbai: Sujay Kar joins the agency as Commerce Group Lead, VMLY&R SEA & India and is an instrumental hire to lead the agency’s growing Commerce Business in the region. Sujay is based out of VMLY&R Mumbai but has remit of leading Commerce Strategy and building both the practice and business across markets in SEA & India.
His recent forays have led to his expertise in Commerce, but having started his career in advertising, Sujay has come full circle. He joins VMLY&R from Reliance Jio, one of India’s largest mobile network operators, where he was Deputy GM- eCommerce, handling Digital Campaigns and Engagement – driving Customer Acquisitions, Engagement, and Retention for Online Products across Jio.com and Jio Apps, and also across major eCommerce and payment platforms like Amazon, Flipkart, and PayTM.
Commenting, Co-CEO, VMLY&R Asia, Tripti Lochan said, “We are committed to driving outcomes for our clients. Commerce is a key part of this strategy. Having Sujay to spearhead this core pillar of our services means we are surrounding our clients with the right talent.”
At VMLY&R, Sujay is tasked with expanding the agency’s commerce portfolio, focused on driving revenues for brands and building loyalty along the customer lifecycle for clients. From foundational activities such as building commerce stores for brands on owned websites and market places and optimising traffic and conversions, to enhancing omni-channel experience for customers with the help of data, machine learning and CRM, Sujay leads the team in integrating commerce-thinking into marketing practices.
“These are exciting times for Commerce industry, with brands shifting their focus from user acquisition to building efficient retention models, and reducing costs of operations by driving loyalty. Brands are seeking to improve Sales and ROI by using personalization, driven by data and technology, and VMLY&R comes with the perfect arsenal to solve these challenges” notes Sujay.
“On one hand, VMLY&R solves macro-level challenges of identity and positioning for brands over Commerce platforms, and on the other, uses analytics as a narrative to drive micro-segmentation across multiple communication mediums. VMLY&R is providing not just the audit, strategy and creative, but is able to execute on all pillars to drive home a truly connected brand retail experience. Add it to VMLY&R’s technology expertise, and you are looking at the agency that can help your brand navigate through the next decade, and through AI and IoT led transformation.”
With talent to spearhead growth, VMLY&R is looking to build its reputation as a full service marketing agency, harnessing creativity, technology, and culture to create connected brands that drive value for their clients and impact the world.