- Incentivizes users with free Vogo rides worth Rs 300 on getting vaccinated
- 1000 Vogo scooters across Bengaluru and Hyderabad will don funky stickers urging people to get a jab
- AR filters on social media to promote vaccination among friends and followers
- Vogo to donate Rs. 100 on behalf of every user who gets vaccinated, towards ‘Activate 50 Hospitals fund’, a project to activate 50 defunct hospitals across India for free COVID treatment
- Has already committed Rs.8 Lakhs to the project
New Delhi: Vogo, India’s largest two-wheeler rental company has started a new initiative called ‘GoSafe’ to reduce vaccine hesitancy and incentivize people to get vaccinated. Under the initiative, Vogo will offer free rides worth Rs. 300 to anyone who gets vaccinated. To avail the rides, the user will have to upload their full/partial vaccination certificate on the Vogo app. The company is also enabling users to log in to CoWin and book their vaccination slots right from the Vogo app.
For every user who uploads his or her vaccination certificate, the company will also donate Rs. 100 to ‘Activate 50 Hospitals fund’, a project started by Pranitha Subhash Foundation & Good Scout, a consortium of entrepreneurs, social welfare groups and various philanthropists to identify and activate 50 defunct hospitals across the country and provide them with the required medical infrastructure to treat COVID patients free of cost. From its side, the company has already committed a sum of Rs. 8 lakhs to the fund.
Vaccine hesitancy is a big challenge today globally, especially when it comes to COVID 19. In India, as many 62% of people indicated their unwillingness to take a jab when the vaccination program started in January this year, as per a survey by Local Circles. The devastating second wave of COVID 19 has brought this number down, however, as many as 23% of people are still not willing to get vaccinated. World over, governments, philanthropists and corporations are trying to fight this by offering incentives like money, baseball tickets and even free food and drinks.
Anand Ayyadurai, Co-founder and CEO, Vogo said, “At a time when it’s critical for everyone to get vaccinated, a large number of people are still unsure about getting a jab. ‘GoSafe’ is a small effort from our side to encourage and incentivise people to get vaccinated and beat COVID 19.”
To further strengthen the message, the company has also commenced a scooter campaign where over 1000 Vogo scooters across Bengaluru and Hyderabad will don funky and eye-catching stickers urging people to get a jab. The sticker campaign is also being replicated online, across Facebook and Instagram. Instagram users can go to Vogo’s Instagram handle and tag their pictures with these stickers as Instagram AR filters and motivate their friends and followers to get themselves vaccinated. On Facebook, users can simply add the sticker to their picture and motivate others to get a jab.