Mumbai: VOOT Originals ‘Shortcuts’, an array of intense and off-beat thriller dramas Produced by Tipping Point (A Viacom18 Studios Production)is all set for launch on 22nd February. The 12-brand new short films are spread across multiple genres of drama, adventure and mystery with varied plots set across India.
Launched in May 2018, ‘Tipping Point’ is the digital Content brand of Viacom18 Studios that focuses on creating contemporary, engaging and path breaking, content for online audiences. The brand extends the Viacom18 Studios’ ethos of unconventional narratives with a host of web series, short films and non-traditional formats.
Speaking about Shortcuts, Akash Banerji, Head Marketing and Partnerships, Viacom 18 Digital Ventures said “At VOOT we have been focused on providing high decibel engagement and an immersive content experience to our users. VOOT Original Shortcuts Produced by Tipping Point allows us to leverage synergies and add to the content diversity of VOOT. We are sure that the distinctive narrative and unique storytelling is sure to intrigue audiences and gather significant interest.”
Commenting on the launch, Ajit Andhare, COO, Viacom18 Studios said“The purpose of Tipping Point is to tell edgy, provocative stories and narratives missed out in the mainstream. These are targeted for personal consumption on a mobile or a tablet. Our maiden production for VOOT in the form of 12 exciting short films seeks to make a big impact amongst digital viewers with this eclectic bunch of stories”
The opening set of ‘Shortcuts’ will showcase Derma, Googly, Joy Ride, BaumaandChacha and Cheetah’s trip starting 08th February 2019 followed by Glitch, Grey, Aun and Teaspoon going live on 22nd February. Bringing in the womanhood, Voot will showcase Maya, On the Road and Red Velvet on 08th March 2019 to celebrate Woman’s day with its viewers.