Mumbai: VOOT has collaborated with TikTok India to launch new celebrity chat show “Work It Up” that will be hosted by Sophie Choudry. The show is all set to engage its viewers with fun, fitness and diet stories from their favorite Bollywood celebrities.
“Work It Up” has been conceptualized by VOOT Studio for TikTok under the #EduTok initiative, one of TikTok’s most successful knowledge-based campaigns that encourages TikTok users to create educational, inspirational and meaningful content across themes, including fitness and well-being.
This is India’s first chat show under #EduTok where Voot Studio and TikTok have come together to bring a healthy change in the society with leading Bollywood celebs sharing their fitness mantras with Voot viewers and TikTok’s 200 million strong community of users
Speaking about the show, Akash Banerji, Head – AVOD Business, VOOT said “VOOT has continuously created content that is immersive and provides an ideal opportunity for brands to integrate and effectively deliver their brand proposition. The recently launched VOOT Studio is focused on leveraging this story telling capability by providing high engagement, innovative and relevant brand solutions for advertisers beyond the conventional 30 seconder format.
“Work it Up created in association with TikTok India is one such initiative that will entertain while educating its viewers through the #EduTok initiative. We are sure that audiences will enjoy the show while also learning from the fitness stories of their favorite stars.”
Speaking about the association with VOOT, Sachin Sharma, Director-Sales and Partnerships, TikTok India said, “#EduTok was conceptualised with an aim to ensure that learning becomes fun and engaging. Fitness is a popular and prominent category among on TikTok’s #EduTok. We are thrilled about our collaboration with VOOT as it’s the perfect platform to encourage people to adopt fitness as a lifestyle and inspire them through some of their favourite celebrities. We are excited to see the reaction of our users for the show and look forward to being a part of something that is entertaining and trendy yet inspirational.”
“Work It Up” is a 7part series featuring leading Bollywood faces such as Kriti Sanon, VaaniKapoor, Malaika Arora and many more. It will go live starting 13th October 2019, exclusively on VOOT.