Women’s fashion brand W has on-boarded actor and entrepreneur Anushka Sharma as its brand ambassador.
The brand has launched its festive campaign featuring Sharma that talks about every festival having a story. Narrated by the star, the film underlines that some of those stories add colour to life, some teach us to fight wrongs, some give us new avatars while others light up the world. As Sharma elegantly carries off items from the collection amid festivities around her, she pauses to say that this is also the story of women. She invites women to celebrate themselves this festive season.
Sharma said, “I am happy to be a part of the W for Woman family as a brand ambassador. The brand’s ideology resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots – a woman who is truly Indian at heart and global in her outlook.”
Anant Daga, Managing Director, TCNS Clothing, said, “Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity – an all-new avatar. We are excited to have Anushka on board as the W woman.”
Feedback: [email protected]