Shortlists have been announced in the remaining three categories of the WARC Awards for Effectiveness 2022, a global competition in association with LIONS, awarding the best marketing campaigns that deliver business results.
In the category of Instant Impact, there are 21 shortlists including two from India.
The entries are ‘Love in the Time of COVID’ from Ogilvy & Mather Gurgaon for client Perfetti Van Melle and ‘Winning the hearts and wallets of small town India’ from McCann Bangalore for client Flipkart.
In the category of Sustained Growth, there are ten shortlists including one from India. The shortlisted entry is ‘Come to OYO’ created in-house by OYO (Oravel Stays).
Two entries from India are among the 11 shortlisted in the Brand Purpose category.
The shortlisted entries are ‘Fix It or Forfeit It’ from Ogilvy & Mather Mumbai for Pidilite Industries and ‘Not Just A Cadbury Ad 2.0’ also from Ogilvy & Mather Mumbai for Mondelēz International.
DDB Mudra and Mindshare India were among entrants in shortlists announced earlier. More details here.
Grand Prix and medal winners in all categories are to be announced on 23rd June.