• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

WARC Media Awards 2018 names Renault’s Laurent Alipha as Jury Chair for Effective Channel Integration

by Editorial
June 27, 2018
in Advertising, Featured
Reading Time: 2 mins read
A A
WARC Media Awards 2018 names Renault's Laurent Alipha as Jury Chair for Effective Channel Integration

Share Share ShareShare

WARC, the global authority on advertising and media effectiveness, has named the judging panel of the Effective Channel Integration category for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment.

The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.

The jury of 12, made up of senior industry executives from both the client-side and agency-side, will be chaired by Laurent Aliphat, Head of Media, Renault, where he oversees the team responsible for the Global Media coordination, including strategy, budget, digital, data and transformation.

The Channel Integration judges are:

Laurent Aliphat, Head of Media, Renault – Chair of the judging panel

Bridget Angear, Joint Chief Strategy Officer, AMV BBDO

Amy Armstrong, US CEO, Initiative

Qaiser Bachani, Director, Media, APAC, GSK Consumer Healthcare

Youmna Borghol, Head of Data, Choueiri Group

Carrie Drinkwater, SVP Director, Investment Activation, MullenLowe MediaHub US

Emily Fairhead-Keen, Group Strategy Director, MEC

Gustavo Franco, Digital Manager, Santa Clara

Gianluca Toccafondi, Marketing & Communication Manager, IKEA

Lisa Winn, former Marketing Director, Coca-Cola South Pacific

Martin Woolley, CEO, The Specialist Works

Paul Woolmington, CEO, Canvas Worldwide

Full biographies are available at https://www.warc.com/MediaAwards/channel-integration-judges.info#laurent-aliphat

Lucy Aitken
Lucy Aitken

Commenting on the Effective Channel Integration jury panel, WARC’s Lucy Aitken, Managing Editor, Case Studies, says: “We welcome our esteemed jury who will be searching for highly original ideas that use a clear mix of channels, bringing new interpretations to the idea of effective integration.”

The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.

The winners of the Grands Prix and Special Awards across all four categories of WARC’s Media Awards – Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.

The Special Awards in the Effective Channel Integration category will be awarded for:

–         Path-to-Purchase Award: How a campaign built an effective integration model around shopper or path-to-purchase insight
–         Effective Cross-Channel Measurement Award: For a campaign that most accurately measured the effectiveness of different communication channels and the halo effect that they achieved together
–         The POE Award: How a strategy successfully linked paid, owned and earned media

The closing date for entries is 19 September 2018. More information and details about how to enter can be found at https://www.warc.com/mediaawards.prize

Tags: AdvertisingAMV BBDOBridget AngearHead of MediaJoint Chief Strategy OfficerLaurent AliphatManaging EditorMedia EffectivenessRenaultWarcWARC's Lucy Aitken

Related Posts

Plant-based meats: Non-vegetarians buying in with a conscience
Exclusive

Plant-based meats: Non-vegetarians buying in with a conscience

January 27, 2023
The NEW Shop ropes in Rajkummar Rao as brand ambassador
Featured

The NEW Shop ropes in Rajkummar Rao as brand ambassador

January 27, 2023

LATEST NEWS

The NEW Shop ropes in Rajkummar Rao as brand ambassador

The NEW Shop ropes in Rajkummar Rao as brand ambassador

January 27, 2023
Budget 2023: What India Inc. wants

Budget 2023: What India Inc. wants

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Saj Jamal returns to SSIMWAVE as VP – Marketing
Featured

Saj Jamal returns to SSIMWAVE as VP – Marketing

by Editorial
January 26, 2023
0

Saj Jamal has returned to SSIMWAVE as Vice President, Marketing as the company is poised to advance the filmmaker-to-fan streaming...

ZMCL names Mona Jain as CRO; Joy Chakraborty moves on

ZMCL names Mona Jain as CRO; Joy Chakraborty moves on

January 25, 2023

MARKETING

The NEW Shop ropes in Rajkummar Rao as brand ambassador
Featured

The NEW Shop ropes in Rajkummar Rao as brand ambassador

by Editorial
January 27, 2023
0

The NEW Shop, a retail company has announced the appointment of Bollywood actor Rajkummar Rao as the brand ambassador. In...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.