Mumbai :The WARC Ranking Effective100, released its analysis and McCann India, Delhi has been rated as the No.1 Creative Agency in the world.
An Indian agency office has topped the global effectiveness rankings published by WARC for 2019. McCANNWorldgroup, Delhi has become the No. 1 office globally for Effectiveness. The first Indian Agecny office to ever do so.
Three of its campaigns rank in the Top 25 campaigns in WARC 100 Effectiveness 2019 rankings
It’s campaign for Harpic ranks as the third most effective campaign in the World for the same period behind …
It must be mentioned that McCann Worldgroup India has been the India Effie Agency of the Year for the last two consecutive years. McCann India was also the Global Agency of the Year at the 2018 Jay Chiat Strategy Awards where the Harpic Campaign won the Grand Prix.
Commenting on the win Prasoon Joshi, chairman, McCann WorldgroupApac, CEO and CCO, McCann Worldgroup India, said: “It’s a great honour for McCann New Delhi to be recognised as the most-effective agency in the WARC Effective 100 Rankings. We not only build our clients’ brands but also help make a positive social impact. We create content to keep pace with the constantly changing lives and behaviors of our consumers. The effectiveness awards are a testimony to the collaborative vision at McCann and the confluence of local expertise and global learnings.”
Jitender Dabas – Chief Strategy Officer says “Does my creativity help me solve your problem in ways that haven’t been thought before to drive results? Meaningful effectiveness is an output of relentless pursuit of defining the right problem and then arriving at strategic & creative solutions that are borne out a deeper understanding of culture & context – things we are passionate about at McCann India.
I am especially proud of a lot of campaigns that have been effective in driving behavior change to drive significant market results – whether it be in hygiene & health, food & beverage or digital payments/e-commerce. That’s what has propelled McCann Worldgroupto the be the No.1 at Effectiveness rankings consecutively in India for last two years and now globally. Yes it feels extremely special to be the No.1 office in the World.”