Gurgaon: Premjeet Sodhi, Senior Vice President at Mindshare Fulcrum joins Wavemaker India as Chief Growth Officer. Mindshare Fulcrum is the integrated media buying arm of Hindustan Unilever.
Sodhi joined Mindshare India in 2018 after completing a 6-year stint at Initiative, part of IPG Mediabrands as Chief Operating Officer. His longest stint has been at Lintas Media Group where he worked for a decade in various roles in media planning and buying until he quit as President in April 2012.
Premjeet is likely to operate from Wavemaker’s Gurgaon office. He did his Post graduation in Rural Management from the Institute of Rural Management Anand.