Following a competitive evaluation, Amazon’s Audible has awarded its global paid media to GroupM’s Wavemaker.
All major media holding businesses, including Interpublic Group, Omnicom, WPP, Publicis Groupe, and Havas, were reportedly sent a request for proposal late last year.
Cynthia Chu, Audible’s Chief Financial Officer and Chief Growth Officer, and Susan Jurevics, Executive Vice-President and Head of International, spearheaded the review process, which was backed by ID Comms.
Commenting on the development, Chu said, “Wavemaker’s energized approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualized approach to each marketplace in which we offer our service.”
Toby Jenner, Global CEO, Wavemaker said, “We developed bespoke principles to power Audible’s next level of performance, which will be underpinned with our market leading data and technology capabilities. “We couldn’t be more excited to work with Audible and its teams around the world. We are two businesses very much culturally aligned through our vision for the future.”