WayCool, a food and Agri-tech platform, today announced the expansion of its Ready-To-Cook (RTC) portfolio with the launch of Freshey’s Breads range. Strengthening its market share further, the brand has launched bread in addition to its RTC batter range to make breakfast even more convenient for consumers. Straight from the oven, the newly launched breads are available in three key variants – Milk, Sandwich and Brown Bread.
Commenting on the occasion, B P Ravindran, Chief Business Officer, WayCool Foods said “Consumption of Breads is increasing in India especially as a go-to meal for breakfast. We are happy to expand our portfolio beyond batter by adding bread to our boutique and offer consumers convenience without compromise on taste and quality. While we have launched the product in the Chennai market, we plan to introduce this to other key cities in TamilNadu in the coming months. We will continue to strengthen our presence in the convenience foods portfolio category with more launches in the next few quarters”.
Elaborating further on Freshey’s, Karthik Jayaraman, CoFounder & Managing Director said “Freshey’s has witnessed massive traction in Chennai and other markets of Tamil Nadu. Freshey’s products are already one of the top selling and most preferred in Chennai and surrounding areas, reaching 10,000 + retail outlets. With the launch of Freshey’s Bread range, we are happy to enhance our presence on the breakfast table. As an integrated Food and Agri-tech platform we operate across the food supply chain. This gives us strong control from farm to table, ensuring our products deliver our brand promise of purity, nutrition, and freshness, consistently every time”.
The newly launched Freshey’s Breads are available in packs of 350g (Milk), 400g(Brown) and 450g (Sandwich) in stores across Chennai.