Chennai: Viacom18’s Tamil Entertainment Channel, Colors Tamil has successfully completed its first year of operation and its heading towards a challenging year under the new Tariff Rule regime. As part of its strategy to gear-up for the demanding conditions, Colors Tamil had embarked into the mission of launching big-ticket non-fiction properties towards the end of 2018 with the unveiling of Dance Vs Dance. The show has attained popularity among the audience due to its outstanding quality that are on par with the standards of National Television.
Following the success of Dance Vs Dance, Colors Tamil explores Singing Reality Talent space with the launch of ‘Singing Stars” from 16th March 2019. The show focuses on the ‘strength of a relationship’ features unique duos come together and give enthralling performances in unison. The duo will be adjudged by an eminent panel of judges basis their rendering of musical compositions, style of singing and the harmony between duo.
Speaking at the backdrop of the show launch and first anniversary, Anup Chandrasekharan, Business Head – Colors Tamil spoke on the journey of his channel and stated that within the inaugural year, Colors Tamil has built a strong bond with the viewers by providing variety, quality and immersive programming that managed to strike a chord with the viewers.
“Tamil Nadu has 65 to 70 channel and 17 of them are GECs. We came with the idea of delivering something distinctive and we continue to uphold the idea on both fiction and Non-fiction front. Earlier, the Fiction space in TN was loaded with conflicts and high voltage dramas of Hubby vs Wife or in-Laws. We decided to redefine the space and launched shows that address Public Issues in society such as Caste Issue, Skin Complexion, Promoting Native Sports & Culture etc. and our upcoming shows will also reflect these sentiments. For instance “Thari’ – the new fiction show is based on the crisis of handloom in the age of power looms” Anup added reiterating his channel’s DNA to distinguish from the existing repetitiousness by communicating with the audience uniquely, in terms of Storytelling and other aspects of content creation.
On his agenda for setting new benchmark in content criteria, Anup said, “TN is known for quality content creators in Movies, we are trying to replicate it in Television by nurturing emerging talents and promoting their ideas. The business of storytelling has been redefined in this market during the past year, with high quality execution that no one tried earlier. Now the introduction of new tech standards like 5.1 Sound track and DI, television audience in Tamil Nadu got the opportunity to indulge in movie like experience. We will continue to invest and rope in great talents to achieve worldclass content.”
Colors Tamil earned the distinction for being the first TV Channel in the world to integrate Augmented Reality (AR) technology into its new reality show “Singing Stars” by integrating graphical representation of visuals, even before the same could be used in Colors Hindi’s Rising Star.