Creation, a sister company to PR network Weber Shandwick, has appointed Shashikant Someshwar to run its Indian operation.
He replaces Dilip Yadav who is leaving “to pursue personal interests”, according to the agency, after 20 years of service. Yadav, who has a newspaper background, joined Weber Shandwick in the 1990s as a senior account manager.
Based in New Delhi, Someshwar joins from Perfect Relations where he was president with a brief to accelerate growth across the country including in Mumbai and Bangalore. He lead a team of 30 consultants.
George Coleman, president of Creation said: “Someshwar is a highly talented, creative professional with an impressive track record. It’s great to have someone of his caliber join our already highly successful and rapidly expanding team in India. Creation is on a high-growth trajectory globally, with client work now being delivered across more than 30 offices around the world. We will be making more strategic hires throughout the year to further fuel growth, and India was a priority focus given the incredible potential of this market.”
Tim Sutton, chairman of Weber Shandwick Asia Pacific, said of Yadav’s departure: “We are very sad to see Dilip leave us. He has been a wonderful and loyal member of Weber Shandwick for over 20 years and, prior that, Corporate Voice – Weber Shandwick. He leaves with our warm thanks and very best wishes.”