New Delhi: Love knows no boundaries and nothing can lock it down! This was one of our greatest learnings from the tough times of COVID-19 imposed lockdowns. While life took a 180-degree turn and changed overnight, one thing never changed – our ability to love and be loved. With this idea, WeddingWire India, the world leaders in the digital wedding marketplace, decided to celebrate the day and month of love with their latest digital campaign #LoveBeyondBounds to remind people that love cannot be contained or canceled. It just manifests itself through different versions and relationships to comfort and grow on you.
The definition of love is different for different people, finding its own ways of expression and making loved ones feel important. To celebrate this inherent feeling of love we all carry, this Valentine’s Day, WeddingWire India is encouraging people to share a photo of themselves with someone they truly love and are grateful for, on Instagram with the hashtags #WWIVdayGiveAway and #LoveBeyondBounds, and tag @WeddingWireIndia. The picture could be with anyone – from a family member to a friend, from a beloved pet to a respected mentor, from a wedding vendor partner who made your big day special to a wedding client who included you in their most special moment. Just about anyone who you wish to show your love and gratitude to this Valentine’s Day. The most heartfelt entries and stories would be shortlisted, out of which, six people would win WeddingWire India’s Valentine’s Day branded gift boxes, while one lucky winner would win a mega Valentine’s Day hamper. The campaign is aimed at capturing real-life emotions and spreading love, especially during such uncertain times, with happy pictures that tell a happy story. And also to celebrate love in all its forms!
“Our Valentine’s Day campaign #LoveBeyondBounds is our in-house effort to encourage people to think hard and deep about those moments which made them feel special and to come forward and express this love. We believe that the idea of love is too vast and varied to have specific boundaries. The uncertainty we all faced over the past year showed us the underlying importance of love in all its forms. This is not limited to a family member or a significant other, anyone and everyone who made us feel special and loved deserves to be celebrated. When planning the Valentine’s Day campaign, we wanted to promote love beyond what it is always portrayed and objectified as, after all anybody, anywhere can make you feel loved”, said Anam Zubair, Marketing Head, WeddingWire India.
The campaign launched on 3rd February 2021 and is being promoted across WeddingWire India’s social media platforms including Instagram, Facebook, Twitter, YouTube, Pinterest, and the WeddingWire Community, but consumer contests will run on Instagram only. It has generated 5.9 million impressions, a total reach of 5.8 million, and an average engagement rate of 16% till now; and will run till 14th February 2021.