New Delhi: Wellbeing Nutrition has partnered with actors Gaurav Gera and Mustafa Ahmed from the film Dhurandhar to promote its expanding Whey Protein Blend portfolio through a flavour-led digital campaign.
The collaboration highlights two variants from the range—Mango and Swiss Chocolate—designed to make daily protein intake more enjoyable and aligned with seasonal preferences. While Gera showcases the Mango Whey Protein Blend, Ahmed features the Swiss Chocolate variant, combining performance nutrition with accessible, lifestyle-driven storytelling.
As consumer awareness around protein intake and preventive wellness grows in India, the brand is focusing on delivering formulations that balance taste, functionality, and transparency. The campaign aims to position protein consumption as both effective and enjoyable for modern consumers.
The expanded Whey Protein range is designed to support muscle recovery, strength, fitness goals, and overall wellness, while adhering to the brand’s focus on clean, science-backed nutrition. With flavour innovations such as Mango and Swiss Chocolate, the company is reimagining how protein fits into everyday routines without the heaviness often associated with traditional blends.
Commenting on the collaboration, Varun Kandhari, Chief Marketing & Growth Officer, Wellbeing Nutrition, said, “Protein consumption in India is evolving rapidly, with consumers seeking cleaner, smarter, and more enjoyable ways to meet their daily protein goals. Through our collaboration with Gaurav Gera and Mustafa Ahmed, we wanted to bring a fresh and culturally relevant lens to performance nutrition through familiar faces and flavour-led storytelling. Our Whey Protein Blend reflects the brand’s commitment to offering formulations that consumers can trust, combined with a scientific approach to fill the gaps existing in the wellness community. Whether it is the seasonal freshness of Mango or the timeless indulgence of Swiss Chocolate, both flavours are designed to make daily wellbeing more aspirational, accessible, and enjoyable.”
The Mango and Swiss Chocolate Whey Protein Blend variants are currently available on the brand’s official website and leading e-commerce platforms, as Wellbeing Nutrition continues to expand its footprint in India’s growing health and wellness segment.
Mustafa Ahmed:
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Gaurav Gera:
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