• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, March 2, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Wild Stone CODE rolls out brand new TVC with new positioning statement

by Editorial
November 17, 2020
in Brand Stories, Featured
2 min read
Wild Stone CODE rolls out brand new TVC with new positioning statement
Share Share ShareShare

New Delhi: Wild Stone CODE – premium male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd – recently launched its brand new TVC with the tagline- ‘Enjoy The Start’. The creative idea is to show how a great fragrance transports the user to a surrealistic landscape / dream world. The tagline of the commercial ‘Enjoy The Start’ symbolizes the ecstatic beginning of every usual day offered by each whiff of Wild Stone CODE body perfume, that transports the wearer from the mundane to a whole new magical world.

The latest commercial is a brand extension exercise by Wild Stone whose premium offering CODE is crafted for the more discerning man. The brand has rolled out the commercial across all digital channels – including the official social media pages of CODE – as well as television, targeting the urban youth with evolved tastes and preferences. The exciting new commercial launched by the brand after a span of 2 years, portraying how the fragrance of the body perfume brightens up a usual day, has already garnered over 72 lakh views on YouTube.

Expressing his excitement towards the launch of the campaign, Ankit Daga, Head – Business Development, McNROE Consumers Product Pvt Limited, said – “Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market”. 

Samrat Ghosh, General Manager Marketing, said, “Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man. We have built on sensorial experience leading to a dreamland kind of transportation and restaged the brand sign off to enjoy the start to drive product benefit and sensorial”. 

The ad films were conceptualized by the global creative agency McCann India which is delighted at the outcome.

Wild Stone, a flagship product of McNROE, became one of the top 3 brands in the Indian deodorant market soon after its launch and continues to dominate the category. The brand has never failed to captivate its customers with its long-lasting fragrance and has continued to show steady growth by remaining one of the most preferred home-grown fragrance brands among the youth. CODE, a sub-brand of Wild Stone, is the offering for those who are looking at an excellent yet affordable fragrance that is incredibly refreshing and stays strong all day.

Watch the commercial here:

Tags: Ankit Daga McNROEEnjoy The StartMcCann IndiaSamrat GhoshWILD STONE-CODE

Related Posts

Glad U Came announces the launch of its Digital Marketing Agency, Glad We Met
Advertising

Glad U Came announces the launch of its Digital Marketing Agency, Glad We Met

by Editorial
March 2, 2021
0

Mumbai: PR and Influencer marketing Agency Glad U Came launches Glad We Met, an emerging Digital Marketing Agency in Mumbai....

Read more
82.5 Communications creates launch campaign for Marico's Saffola Arogyam Chyawan Amrut Awaleha
Brand Stories

82.5 Communications creates launch campaign for Marico’s Saffola Arogyam Chyawan Amrut Awaleha

by Editorial
March 2, 2021
0

Mumbai: In line with its aim to strengthen its presence in the health and immunity-boosting segment, Marico Limited, one of...

Read more
Technological intervention not only enhances the effectiveness of the engagement campaign but also drives loyalty and retention: Aliasgar Bhopalwal, Infobip

Technological intervention not only enhances the effectiveness of the campaign engagement but also drives loyalty and retention: Aliasgar Bhopalwala, Infobip

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Sharad Alwe, CEO and Co-founder of Update Geotarget

Several new-age categories with start-up funding are going to the new giants in terms of ad spends: Sharad Alwe

March 1, 2021
Vishaal Shah, Co-Founder, Moe’s Art

The Focus for Communication Agencies in 2021

March 1, 2021
With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

With the advent of 5G in the coming year, data will be faster than ever and web will be back in the game: Anish Mulani

February 27, 2021
Darshana Bhalla - Founder & CEO, D'Artist Talent Ventures

I like to keep a lesser and few Focus Points in the agenda, in 2021: Darshana Bhalla

February 27, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and 'Official Logistics Partner’

DHL Express joins Mumbai Indians as ‘Principal Sponsor’ and ‘Official Logistics Partner’

March 1, 2021
Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

Legislative Assembly Elections: South OOH industry expects revenue boost upto Rs 150 crore

March 1, 2021
Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

Alok Nair replaces Pawan Jailkhani as Chief Revenue Officer of 9X Media

March 1, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.