Mumbai: Wishlink, a creator-commerce platform, has launched InfluenceOS by Wishlink, the country’s first creator commerce operating system, at The Future of Social Commerce: Wishlink × Meta event in Gurgaon. The event brought together over 180 industry stakeholders, including D2C founders, marketing leaders, and creators.
InfluenceOS is designed to help brands build, scale, and track their creator engine efficiently, unifying creator discovery, campaign automation, and real-time attribution to deliver a performance-first approach to creator commerce. The platform was showcased live, demonstrating seamless brand management and optimization of creator-led revenue channels.
Shaurya Gupta, Co-founder and CEO of Wishlink, said, “Social commerce in India is undergoing a fundamental transformation. Creators are no longer just amplifiers, they are becoming high-conversion commerce channels. With InfluenceOS and Engage, we are enabling brands to run, track, and scale creator-driven revenue with transparency and precision.”
The event featured keynote sessions on the evolution of social commerce and a panel moderated by Karan Singla, including Deepash Jain, VP Marketing at Myntra; Nayani Nasa, Partnerships at Meta; San Kalra, Creator and Entrepreneur; and Rimjim Deka, Founder of Littlebox. Discussions highlighted the shift from traditional influencer marketing to performance-led creator commerce, the rise of DM-driven shopping, and India’s growing role in shaping global social commerce.
With InfluenceOS, Wishlink aims to strengthen the infrastructure powering creator-led buying behavior in India, enabling brands to build scalable, data-backed creator ecosystems and unlock measurable revenue growth.
