Wolfzhowl Strategic Instigations has announced the promotion of Prerna Dubey and Renuka Asnani as Partners of the company.
Dubey has been cracking purpose for brands, decoding data and creating data-led personas to even writing hyperlocal engagement briefs for years. She has not just been an excellent strategy lead but brought on board a drive and discipline towards the clients and Wolfzhowl’s business.
While announcing Dubey as new partner, Kalyan Challapalli said, “As an entrepreneur who started WolfzHowl for the passion of the business, I was well reminded by her that we are also a “business”. Strongly instigated by her we have launched WolfSIGHT the culture and consumer intelligence firm and Wolf Effect the digital-first engagement firm and already seeing organic success. WolfzHowl has been for its first decade an alone journey and I started realising that I needed partners to grow this, so when I got hold of a young 30+ Prerna, I did one of the best strategies of my life. Gave her equity, made her partner and locked her in for good. So am delighted and proud to celebrate Prerna as Co-Founder & Partner of all 3 firms of the WolfVerse and am assured that she is going to head and lead this firm borne out of passion and a bit of eccentric idealism to its next level of growth.”
Asnani, Head of commerce, is involved in the craft from inside, participates in research and leads the category and economic analysis with her perspective. She understands people and is the first go-to person for everyone. Hence the craft and commerce are not looked at her from outside and only from an economic perspective but from own behavioural perspective.
Challapalli emarked about his new partner Asnani, “Renuka Asnani is essential and has the massive responsibility of coming in as a partner & lead culture & commerce. 50+ wonderfully wisdom-haired, mother of two, ex-fashion entrepreneur, a fantastic mix of the home maker’s common sense and wisdom and the revenue planning that an organised firm need is exactly why we need her to be a partner and take us to the next phase of growth. She has managed money and our motley crew from one small start-up firm to a set of 3 firms now and done so much more. Am proud and grateful to have Renuka Asnani as a partner WolfVerse and head of culture & commerce across all 3 firms.”