WPP has acquired digital agency Clarus Digital in a bid to expand its Latin American presence.
Clarus, which employs 112 people, currently works with clients such as Telcel, Citi-Banamex, Aeromexico, and Sigma Alimentos. It was founded in 2009 and is responsible for full-service digital marketing and media buying from its base in Mexico City.
This acquisition continues WPP’s strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America.
WPP generates $1.6bn in Lat Am, boasting over 20,000 employees. Furthermore, the firm’s global digital revenues were over $6bn in 2013 – accounting for just over a third of the group’s overall income.
In a statement, WPP said the acquisition is part of its commitment to developing its strategic networks throughout Latin America, where the group collectively generates revenues of US$1.6 billion and employs 20,000 people. In Mexico alone, WPP (including associates) generates revenues of almost US$200m and employs more than 2,000 people