Mumbai: WPP has announced a series of strategic global leadership appointments, highlighting its commitment to delivering enhanced client solutions and driving intelligent growth across its network. Devika Bulchandani has been appointed Chief Operating Officer of WPP, Laurent Ezekiel will serve as Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X, and Floriane Tripolino has been named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company.
As COO, Devika Bulchandani will commercialise WPP’s services and solutions globally, working closely with agencies, Country Managers, growth teams, and Global Client Leaders. Since taking the helm as Global CEO of Ogilvy, Devika has strengthened the agency’s capabilities, diversified its client roster, and helped Ogilvy become the first network named both Most Creative and Most Effective for three consecutive years (2023–2025) on WARC’s Creative 100 and Effective 100 rankings.
Laurent Ezekiel, previously CEO of WPP Open X for The Coca-Cola Company, will lead Ogilvy’s integrated marketing operations, encompassing advertising, PR, social, influencer, customer engagement, consulting, and health. Under his leadership, WPP Open X developed solutions like Studio X and helped Coca-Cola win Brand of the Year at the 2024 Cannes Lions International Festival of Creativity.
Floriane Tripolino, appointed CEO of WPP Open X, will build on the platform’s innovative model, leveraging AI and data to enhance consumer connections and strengthen the partnership with Coca-Cola. Having led WPP’s Nestlé account for four years, she expanded the company’s media footprint and established WPP as Nestlé’s largest marketing services partner.
Cindy Rose, CEO of WPP, said, “These appointments underscore WPP’s commitment to delivering unparalleled value and innovation. Devika’s deep obsession with helping our clients grow and win will accelerate our growth. Laurent’s successful partnership with The Coca-Cola Company and creation of WPP Open X gives him valuable insight to navigate the needs of our largest clients. Their collective expertise will play a crucial part in helping WPP drive growth and ensure our clients continue to win in a rapidly evolving market.”
Devika Bulchandani added, “I have been the luckiest person in the world, to have the best job in the world as Ogilvy’s CEO – and I’m immensely proud of what we’ve achieved together as a team. Having partnered closely with Laurent, I’ve seen firsthand his unparalleled ability to drive growth and champion creative excellence. I can’t think of a better leader to partner with Liz Taylor, our Chief Creative Officer, and our leadership team to guide Ogilvy to even greater heights. As we all begin this next chapter at WPP, I’m energised by the immense potential ahead. I truly believe that when we seamlessly bring together WPP’s world-class capabilities, we become an invincible force – one that unlocks unparalleled value for our clients. I look forward to collaborating with Cindy and leaders across WPP to amplify that impact and drive even greater success for our partners.”
Laurent Ezekiel commented, “It is an immense honour to lead the Ogilvy Group, an iconic network I deeply admire – one that was founded by a true pioneer in David Ogilvy, and that Devika has steered to unprecedented success with an exceptional leadership team that is leading the industry forward. I am eager to build on this incredible legacy – championing modern marketing and innovation to ensure Ogilvy continues to be the most creative and effective communications partner for brands worldwide. The future of Ogilvy is bright, and I’m thrilled to be a part of writing the next chapter of marketing history with our teams and clients.”
Floriane Tripolino said, “Stepping into the role as CEO of WPP Open X is an energising opportunity. The Coca-Cola Company is the house of multiple iconic brands and a cornerstone partner for WPP. I’m deeply honoured to join this talented team, ready to build on our strong foundation. I’m excited to work with Laurent in this next phase of our marketing transformation, ensuring our partnership continues to lead the industry and deliver truly impactful, future-forward work.”
