Mumbai, 16th May 2016: Wrogn recently launched its new ‘Be your own hero’ advertising campaign with Virat Kohli as the chief brand evangelist. The campaign is a bold and irreverent take on the symbolism of idol worship. Virat is seen breaking statutes & tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities.
Wrogn’s brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.
Anjana Reddy, CEO, Universal Sportsbiz commented, “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new WROGN Exclusive Brand Outlet (EBO) strategy and the new campaign, WROGN will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”
Dave Banerjee, CEO & Strategy Head, Fisheye Creative Solutions Pvt. Ltd said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”
Virat Kohli, co-founder, Wrogn said, “I am extremely excited with the new ‘Be your own hero’ campaign for WROGN. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. WROGN as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.
WROGN (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available at EBOs in Sujana Forum Mall, Hyderabad and Phoenix Marketcity, Mumbai and in prominent Shoppers Stop locations.
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