With governments around the world encouraging people to stay at home, maintain social distancing and be safe, Wunderman Thompson South Asia decided to reinforce the message of social responsibility by developing social media creatives for brand Everyuth Naturals (Zydus Wellness). The communication while expressing solidarity with consumers, conveyed an important message of asking them to protect themselves from the pandemic by wearing masks, washing and sanitizing hands and practicing social distancing.
Talking about the posts, Tarun Arora, CEO of Zydus Wellness said, “At Zydus we believe it is critical that our brands reflect the truth of our consumers. In these difficult times, it is imperative that brands do their bit. While beauty may not be the top of the mind concern at this juncture, Everyuth Naturals has stepped up to help spread awareness of safer and responsible behavior among its consumers. The campaign brought alive the messaging using a minimalistic and somber yet impactful adaptation of the “natural” element of our logo.”
Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia, said, “The Corona pandemic has brought to the forefront the need for all of us to wear masks, wash hands and practice social distancing. For Everyuth Naturals, we decided to use their logo identity itself to give out simple, visually powerful social messages. This is the time for brands to do their bit to help in the fight against the virus through relevant messages to their audience.”