Mumbai: Xanadu realty has forayed into the Pune real estate market and is targeted to create new momentum to select projects through their innovation models and best practices. As a leading real estate institutional sales and marketing expert, after successfully expanding operations in Bengaluru last year, the company ventured into the Pune market earlier this month. The company generated staggering sales revenue of more than ₹2,200 crores in FY 20-21. Following suit, Xanadu is planning to grow the volume this year via expansion into rapidly growing cities such as Pune.
Taking another stride in that direction, Xanadu has appointed Nitya Chatterjee as President–Sales & CRM. Chatterjee has been a seasoned Real Estate professional in Sales & Marketing, with over 20 years of work experience in different industries like Real Estate, Banking, and Asset Management. His strong analytical and logical abilities combined with his solid conceptual clarity and knowledge in planning and execution for developing the business in the Pune RE market.
Harshad Chitre is appointed as the Senior Vice President- Business Development for Pune. He will lead Xanadu’s developer relationships and strategy in the Pune region. Mr. Chitre has 12 years of experience in the management & brand consulting industries across India, Spain, the Gulf, the U.K., and the APAC region. His strong grip of the work ethos and processes intrinsic to new business venture setup and growth as well as vertical and horizontal expansion of existing entities and proven skills in people management, business development will be the perfect blend for aggregate Pune business.
Vikas Chaturvedi, CEO of Xanadu Realty, said, “Pune continues to be an attractive destination for real estate development, due to its various advantages as a region. With a stable and growing residential market and improved infrastructure, Pune is poised for sustained growth. And Xanadu will be able to create velocity of sales in the market and open more opportunities for mid-segment to luxury developers and consumers as well. So we are delighted to onboard Nitya Chatterjee & Harshad Chitre in our Pune Team. The Pune realty market will soon witness an incredible acceleration, brought by our institutional approach to sales and marketing. We are confident that with them taking charge of the Pune region, Xanadu will rise to new heights and become one of the strong real estate companies in Pune, as has been the case in Mumbai.”
Pune is the second-largest city in Maharashtra after Mumbai, is also one of the fastest-growing residential markets in India. A bio-network of start-ups, Pune houses the second most prominent IT hub in the country. Factors such as regional industrial growth, quick connectivity to Mumbai & Nashik by road are leading to a significant demand for homes in Wakad, Pimpri Chinchwad, Bavdhan and Wagholi.