Delhi: Umesh Modi Group (Win Healthcare Pvt. Ltd.) has announced the appointment of Yash Singh as Manager – Digital Marketing, bringing over a decade of experience in crafting successful digital strategies for top-tier brands across industries.
Prior to this role, Yash served as Assistant Manager – Digital Marketing at Mankind Pharma, where he spearheaded digital strategies for the OTC division. His leadership was instrumental in executing impactful campaigns for notable brands such as Manforce Condoms, Prega News, HealthOK, and AcneStar, leveraging social media, influencer marketing, and direct-to-consumer (D2C) strategies to drive brand growth.
A certified Asana Workflow Specialist and AI Specialist, Yash brings creativity and innovation to his role. An aspiring stand-up comedian and scriptwriter, he has crafted engaging scripts for influencers and TVCs, showcasing his talent for connecting with audiences through compelling storytelling.
Over the years, Yash has managed marketing budgets exceeding ₹45 crore annually and worked with leading brands like DHL Express, HDFC Life, Pizza Hut, and KFC, both on the digital agency and brand side. His expertise spans product launch strategies, digital and trade marketing, social media management, influencer collaborations, SEO, and performance marketing.
Commenting on his new role, Yash said, “I am thrilled to take on this role and contribute to the growth of iconic consumer brands like Mederma, Jungle Formula, Pheet, and Physiomer. I look forward to leveraging my expertise in crafting data-driven strategies, enhancing consumer engagement, and driving impactful business growth.”
With a proven track record of leading teams and executing multi-channel campaigns, Yash is set to play a pivotal role in driving the digital transformation and success of Umesh Modi Group’s consumer products division. His dynamic approach and strategic insights position him as a valuable asset to the company.
