Mumbai: Yellow Fertility, an affordable fertility centre, has strengthened its leadership team with the appointment of Dr. Reji M Pillai as Chief Operating Officer (COO). A transformational healthcare leader with over two decades of cross-functional experience, Dr. Reji brings extensive expertise in scaling healthcare operations and delivering measurable business outcomes across India and international markets.
With a proven record of driving operational excellence across 100+ healthcare facilities, Dr. Reji has led large-scale healthcare systems in India, the UK, and Europe, overseeing portfolios worth over ₹300 crore. His leadership experience spans operational efficiency, patient experience enhancement, and multi-market expansion strategies.
At Yellow Fertility, Dr. Reji will oversee end-to-end operations, process standardisation, regulatory compliance, digital transformation, and the scaling of multi-centre operations in line with the company’s ambitious growth plans.
Prior to joining Yellow Fertility, he served as Interim COO and Vice President — Group Operations at IHPL, where he led the expansion from 51 to 72 centres within seven months, helped generate a ₹15+ crore revenue pipeline, delivered 8% revenue growth, and implemented digital transformation initiatives that cut costs by 5.3% while improving patient throughput.
Ambika Bhaik, CEO, Yellow Fertility and IVF, said, “We are thrilled to welcome Dr Reji to the Yellow Fertility leadership team. With a prolific career spanning over two decades, his expertise will play a pivotal role in strengthening our business growth and patient experience. His strategic foresight and operational excellence will be helpful as we expand our presence and set new benchmarks in affordable, high-quality fertility care.”
Dr. Reji M Pillai, COO, Yellow Fertility and IVF, added, “I am excited to join Yellow Fertility at this pivotal stage. My career has been deeply rooted in delivering operational excellence and elevating customer service standards across the healthcare ecosystem. Yellow Fertility’s mission of making high-quality fertility care affordable, trusted and patient-centric strongly resonates with my own philosophy. I am excited to contribute to its next phase of growth.”
This appointment underscores Yellow Fertility’s commitment to building a strong leadership foundation as it advances toward its vision of opening 100 centres by 2030, with upcoming expansions planned across Haryana, Delhi, Punjab, Himachal Pradesh, Uttar Pradesh, Karnataka, Maharashtra, Uttarakhand, and Odisha.
