Bangalore: Younion Brand Experiences has appointed Sharat Kuttikat as its Chief Creative Officer (CCO), reinforcing the agency’s commitment to strengthening its integrated creative capabilities as it expands across India, ASEAN and ANZ markets.
In his new role, Kuttikat will lead the agency’s creative vision across regions, overseeing strategy, ideation and execution while helping build a unified creative function that supports Younion’s growing portfolio of clients and categories.
The appointment comes as Younion broadens its footprint beyond its established technology sector expertise into consumer, lifestyle, automotive, BFSI and healthcare categories. The agency said the move reflects its focus on delivering more integrated, experience-led brand engagement solutions as client expectations continue to evolve.
Kuttikat brings more than two decades of experience in the advertising and communications industry, having held senior creative leadership positions at agencies including McCann, Ogilvy and DDB Mudra. Over the course of his career, he has worked with some of the region’s most recognised brands and built a reputation for combining strategic thinking with culturally relevant and business-impacting creative work.
At Younion, he will focus on fostering closer collaboration between strategy, creative and delivery teams while elevating the quality, originality and effectiveness of the agency’s output across geographies.
Commenting on the appointment, Shajesh Menon, Founder & CEO, Younion Brand Experiences, said, “As Younion continues to evolve across markets and categories, we wanted a leader who could help us elevate our creative ambition while building a culture of excellence across the organisation. Sharat brings an exceptional blend of creative leadership, strategic thinking and category expertise. More importantly, he shares our belief that the most meaningful brand experiences are built at the intersection of creativity, strategy and flawless execution. We are excited to have him lead this next phase of growth.”
Sharing his thoughts on joining the agency, Sharat Kuttikat, Chief Creative Officer, Younion Brand Experiences, added, “What drew me to Younion is its unique combination of creative ambition and executional rigour. The agency has built strong partnerships with some of the world’s most influential technology brands while simultaneously expanding into exciting new categories. The opportunity to build a unified creative function that serves clients seamlessly across India, ASEAN and ANZ is incredibly exciting, and I look forward to creating work that drives meaningful impact for both brands and businesses.”
Younion Brand Experiences works with leading global technology brands including Amazon Web Services, Red Hat, Salesforce, Elastic, Palo Alto Networks, Snowflake and Confluent. The agency delivers outcome-driven brand experiences across events, campaigns and account-based marketing initiatives and currently operates across India and ASEAN, with a growing presence in the ANZ region.
