Mumbai: In 2023, Yuvaa introduced India’s first chat show on positive masculinity called Be A Man, Yaar featuring popular men like Naseeruddin Shah, Karan Johar, Vicky Kaushal, and Zakir Khan. The show initiated conversations about men, emotions, and positive masculinity, gaining millions of viewers. Now, in partnership with The Man Company, Yuvaa is launching season two of ‘Be A Man, Yaar’ with a focus on the ‘humanity’ of masculinity.
The second season of ‘Be A Man, Yaar’ features Media Entrepreneur Nikhil Taneja engaging in conversations with iconic Indian men like Javed Akhtar, Kartik Aaryan, Bhuvan Bam, and others about male identities and humanity.
The trailer of the show launched today on Yuvaa’s YouTube channel, and from 10th July, the show aims to delve deeper into the conversations around mental health, loneliness, male friendships, therapy, fatherhood, insecurities, and of course, healthy relationships with women.
Yuvaa and The Man Company aim to redefine masculinity by promoting positive male identity through their initiative ‘Be A Man, Yaar’. This platform encourages men to express themselves authentically, challenge societal norms, and participate in discussions for mental well-being. The Man Company’s focus on grooming and personal growth aligns with this vision, urging men to embrace authenticity and empathy. Together, they inspire men to be confident, compassionate, and true to themselves.
Expressing his thoughts behind bringing the second season of the critically acclaimed show ‘Be A Man, Yaar’, Nikhil Taneja said, “Season 1 of Be A Man, Yaar! got an enormous amount of love for creating a safe space on the internet for men in the entertainment industry to have vulnerable and authentic conversations. In Season 2, we have more men, more laughs, more love, more hugs and a lot more vulnerability by iconic men from entertainment to sports to fashion to education. Our guests reflect the diversity of our country and the many ways in which men can learn and be human. I’m thrilled that The Man Company partnered with us on the mission to make masculinity more wholesome.”
Hitesh Dhingra, Founder, and MD of The Man Company, also expressed excitement about the partnership, highlighting their shared mission of promoting positive masculinity, emphasizing their goal of encouraging men to embrace their individuality and lead with authenticity and compassion. He said, “At The Man Company, we believe in empowering men to embrace their individuality and cultivate confidence inside and out through grooming and a constant dialogue that urges them to bring out the #GentlemanInYou. Our collaboration with ‘Be A Man, Yaar!’ aligns perfectly with our goal to redefine masculinity and inspire men to rise above stereotypes and lead with authenticity, compassion, and gentleness.”
With a reach of over 150 million, ‘Be A Man, Yaar’ season one featured candid discussions with celebrities like Vicky Kaushal and Naseeruddin Shah, exploring positive masculinity. The show, known for unconventional conversations, promoted positive communication among men and showcased their vulnerable side.
The extended unfiltered episodes will be available exclusively on Amazon Music.
Trailer link:
