With its unique #letsthinklearn& play brand campaign for children Zamit, an AI-enabled, one-stop school solution provider for all stakeholders of schools, gave a new impetus to the cause of innovative learning and edutainment on this Children’s Day. A large number of students between ages 2 and 11 participated in the campaign, setting a new benchmark of success for the technology-driven school solutions provider.
The campaign consisted of the following engagements and activities: Zamit Nursery Rhyme competition for children ages 2 to 6 years, DIY programme for ages 3 to 8 years and Zamit Face Painting competition for ages 6 to 11 years. Each activity was carefully created keeping in mind the relative complexity, availability of time and most importantly age-appropriateness for the specific activity.
So, while the nursery rhyme competition was for younger children in the ages 2 to 6 years, an immensely entertaining and educating DIY programme was held for ages 3 to 8 years. Notably, the DIY activity included an interesting exercise requiring the children to make a nameplate using waste material while also learning some fun facts about Children’s Day. For the older children ages 6 to 11 years the face painting competition was received with much enthusiasm by large numbers of students and parents alike. In addition, the Zamit Marketplace Has a special sale from 12 th to 20 th November with exclusive discounts for Children’s Day.
“We are indeed delighted at the phenomenal response that this unique digital campaign has received from schools across the country. As the name of the campaign itself suggests, the idea behind it was not only to generate enthusiasm and excitement among the student community, but also to trigger curiosity and creative thinking among them. For example, through the DIY activity, children were encouraged to reflect and question the need to reuse waste material thereby developing a sense of responsibility towards the environment at an early age. Similarly, through the face painting exercise, the importance of parent-child bonding was reinforced, an essential element of the social-emotional learning process“, said Aarul Malaviya, Founder & Director, Zamit.
“In fact, efficient and impactful learning is not merely a product of teacher-student interaction. It is more of a socially interactive and a collective exercise wherein the entire school environment, including parents, assisted by technology must be actively involved. Speaking of technology, it offers infinite opportunities for children to think, explore, learn and play. As such, children’s creative instincts and energies must be channeled in the right direction utilising the right technologies at the right age. We are particularly happy to have launched this campaign on the birth anniversary of Pandit Nehru the beloved Chacha of children. There could not have been a more befitting day than today to launch this campaign for children,” added Malaviya.