Mumbai: Zee 24 Taas, Maharashtra’s most trusted Marathi news channel, successfully hosted Krushi Sanman 2025, a prestigious event dedicated to celebrating the resilience, innovation, and transformative contributions of farmers and agri-entrepreneurs. More than an award ceremony, this platform emerged as a platform of empowerment and dialogue.
By honouring progressive farmers who have embraced modern techniques, sustainable practices, and entrepreneurial approaches, Zee 24 Taas reaffirmed that agriculture is not only the backbone of India’s economy but also the heartbeat of rural transformation. Krushi Sanman 2025 shed light on the pressing challenges faced by the farming community, from shrinking landholdings and rising input costs to the growing impact of climate change, while also showcasing inspiring stories of farmers who turned to innovation, backed by expert insights and policy perspectives—to chart the way forward.
The event emphasized the importance of government support, technology adoption, and knowledge-sharing in building a resilient, sustainable, and prosperous agricultural sector, with a clear message that farming must remain a source of pride and empowerment for generations to come. The celebration will be telecast exclusively on Zee 24 Taas on Saturday, 20th September at 2:30 pm and Sunday, 21st September at 2:00 pm, and was graced by the presence of Shri Dattatray Bharne, Agriculture Minister of Maharashtra, Shri Bharat Gogawale, Cabinet Minister for Employment Guarantee Scheme, Horticulture, and Salt Pan Land Development, Government of Maharashtra, along with Shri Murlidhar Mohol, Hon’ble Union Minister of State for Civil Aviation & Cooperation, whose participation underscored the importance of collective efforts in shaping the future of Indian agriculture.
Speaking at the occasion, Kamlesh Sutar, Editor of Zee 24 Taas, highlighted, “Krushi Sanman 2025 is a movement that celebrates resilience and ushers in change. Our farmers, despite countless challenges, continue to drive Maharashtra’s progress with determination and innovation. By acknowledging their contributions, we want to shift the narrative of agriculture from hardship to opportunity and from survival to success. At Zee 24 Taas, we are determined to act as a bridge between farmers, government, and innovators so that agriculture becomes a model of sustainable prosperity for years to come.”
Dattatray Bharne, Agriculture Minister of Maharashtra, graced the occasion as Chief Guest and spoke about his deep bond with the farming community. “Born in a farmer’s family, I have lived the struggles and aspirations of our farmers. Agriculture today is about courage, adaptability, and innovation. Events like Krushi Sanman strengthen our resolve to honor farmers, promote sustainable practices, and ensure rural prosperity. I assure our farmers this government will stand firmly with them and keep their voices at the heart of every policy.”
Adding perspective on the larger mission of Zee Media, Karan Abhishek Singh, CEO of Zee Media Corporation Limited, said, “Zee 24 Taas has always been more than a news channel—it is a voice of change and progress. With Krushi Sanman 2025, we are honoring the heroes of our soil while also recognising the innovators who are reshaping agriculture. This initiative is about more than recognition—it is about creating a long-term ecosystem where knowledge, policy, and innovation converge for the benefit of farmers. At Zee Media, we see this as an ongoing responsibility: to connect rural India with opportunities, to ensure sustainability, and to inspire the next generation to view agriculture as a respected and rewarding profession.”
By honoring excellence and igniting dialogue, Krushi Sanman 2025 reaffirmed the idea that agriculture is not just the foundation of the economy but also the driving force of rural prosperity and national progress. With Zee 24 Taas at the forefront, the event has established itself as a powerful platform that not only celebrates achievements but also lays the groundwork for a future defined by agricultural resilience, innovation, and inclusive growth.
-Based on Press Release
