ZEE Biskope’s Talent Camera Action that started off as a category-first virtual talent hunt on the occasion of Camera Day last year, reached newer milestones in its second season.
Over 22000 entries were received from across the region and beyond where viewers shared their talent videos in the run to make their way to the Bhojpuri movie industry. Because of the humungous response, the channel decided to gratify more participants and showcased selected videos on ZEE Biskope on two consecutive weekends – 18 July & 25 July between 12 noon- 6 pm.
The channel announced the names of the super talented Mega Winners who won a ticket to Bhojiwood on Sunday, 25 July. Action Star Yash Kumar & Glamour Queen Nidhi Jha announced the winners. The winners are Ranjeet Kumar, Pragalbh Ojha, Aakashdeep Sharma, Binita Singh, and Pragya Mishra.
Speaking on this initiative, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “The objective of the engagement drives like Talent Camera Action is to offer viewers with an avenue to connect with the brand thereby making the brand accessible where viewers feel the ‘apnapan’ or affinity and develop brand love. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences. Given the scale and response that the campaign enjoyed, it clearly shows the worth that ZEE Biskope recons in the Bhojpuri category.”
Amarpreet Singh Saini, Sr. Vice President, Bhojpuri Cluster added, “While the overwhelming response from viewers across the corners of the region was motivating, the emotion and effort behind the talent videos defined the success of the campaign. Many videos were shot in kuchha houses, on the fields, in a crowded room, on the terrace and so on. Limitation in resources was never a roadblock for the audience who had the sole intent of showcasing their talent to the world at large. This proves the readiness of the viewers to embrace and appreciate such opportunities. We promise to bring more such initiatives for our viewers in the months ahead.”
Rejoicing talent in its purest form, ZEE Biskope raised the bar with Talent Camera Action Season 2. Unlike other channels in the category, the brand strives to offer its viewers Bhojpuriya entertainment not just virtually but even in reality.