Mumbai: Zee Entertainment Enterprises Ltd., a media and entertainment powerhouse, has launched its highly anticipated marketing campaign for the third edition of DP World ILT20, set to begin on January 11, 2025. The campaign introduces a dynamic TVC featuring Australian cricket star David Warner of Dubai Capitals, West Indies all-rounder Jason Holder from Abu Dhabi Knight Riders, and popular actors Deven Bhojani and Anand Tiwari, bringing the excitement of the league to life.
The vibrant, high-energy TVC, set against the dazzling backdrop of the UAE, showcases Warner and Holder in a mix of thrilling cricket action, striking visuals, and light-hearted humour. The campaign, with the tagline “Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane” (The world’s top players have arrived to showcase their brilliance), and the social media hashtag #DikhayengeApnaJalwa, encapsulates the excitement of the upcoming season, celebrating the star power and talent of T20 heroes.
Speaking at the launch, Australian cricket star David Warner said, “It is an incredible honour to be part of such an engaging campaign for one of the most fiercely competitive T20 leagues in the world. This campaign offers a glimpse of the thrilling experience fans can expect when they tune in to watch the tournament. Like last season, we are confident that the league will deliver an unparalleled, immersive experience for cricket enthusiasts everywhere.”
West Indies all-rounder Jason Holder added, “It is a privilege to be a part of such an exciting campaign that brings together the global passion for cricket. The new edition of the tournament promises great competition and memorable moments for fans, and I’m excited to be a part of this marquee tournament.”
DP World ILT20, a franchise-style tournament featuring six teams, will be played across the UAE. The participating teams include Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriors. Cricket fans across India and around the world can watch all the live action on Zee’s 15 linear TV channels, including &Pictures, Zee Cinema HD, Zee Zest, Zee Ganga, &Flix, and more. The exclusive digital streaming partner ZEE5 will also offer free-to-view streaming of the matches.
Commenting on the TVC, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprises Ltd., said, “We are delighted with the launch of this campaign that highlights the cultural vibrancy of the UAE as a backdrop for this marquee global sporting event. By featuring renowned cricketers like David Warner and Jason Holder alongside talented actors Deven Bhojani and Anand Tiwari, we aim to engage our audience and provide world-class entertainment. By introducing more channels to showcase the tournament, we aim to create an innovative and immersive experience that resonates with cricket fans across the globe.”
David White, CEO of ILT20, also commented, “The inclusion of international stars such as David Warner and Jason Holder in our promotional and marketing strategies is reflective of our mission to elevate the upcoming edition on a global scale. Their presence not only signifies a competitive tournament but also highlights the shared passion for cricket that transcends borders. We are extremely excited to invite fans to the upcoming edition, which will provide unforgettable memories.”
DP World ILT20 Season 3 will feature some of the biggest names in world cricket, including David Warner, Sri Lankan captain Dasun Shanaka, and West Indian legends like Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard, and Rovman Powell. The tournament will also showcase talents from previous seasons, such as Sikandar Raza, Chris Jordan, James Vince, Shimron Hetmyer, and Nicholas Pooran, alongside retained players like Kusal Mendis and Tom Kohler-Cadmore.
Fans can look forward to a thrilling season packed with high-octane cricket action and global star power as the DP World ILT20 kicks off in January 2025.
